Razorfish named Global Agency of the Year by 2014 Smarties™ Awards

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The industry award given in addition to three gold and one silver trophy for work with Mercedes Benz USA and Nike.

Razorfish, a pioneer of marketing in the digital age, today proudly shares news of their 2014 Mobile Marketing Association Global Smarties Award wins announced at the Global Smarties Gala in New York City.

Razorfish was named Global Agency of the Year; an award given to the agency that has best incorporated mobile marketing as an indispensable part of the marketing mix for their clients and has exhibited leadership within the mobile marketing industry. In addition Razorfish collected trophies in four award categories:

Gold: Lead Generation/Direct Response/Conversion
Take the Wheel for Mercedes-Benz USA

Gold: Product/Services Launch
Take the Wheel for Mercedes-Benz USA

Gold: Mobile Website
Nike Locker Room for Nike

Silver: Brand Awareness
Take the Wheel for Mercedes-Benz USA

Celebrating the accolades, Daniel Bonner, Razorfish Global Chief Creative Officer, said, “Razorfish is the only agency that can bring mobile expertise to every major global market and deliver world-class creative solutions for some of the world’s biggest brands. Both Nike Locker Room and Mercedes Benz Take the Wheel are ingenious responses to individual business problems. We are honored to receive recognition of this level from the MMA Global Smarties Awards 2014.”

Sheryl Daija, Chief Strategy Officer, Mobile Marketing Association, commented, “Razorfish's innovative, mobile-first philosophy is executed from a broad strategy level down to each campaign they create for their clients around the world. They understand the differences in approach required for mobile success in the US, Europe and APAC. For this reason, we're thrilled to present them with the 'Agency of the Year' award."

About Razorfish
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 19 regions, including Australia, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram.

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Maya Hart
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