Shula’s Restaurants Launch In-Store Campaigns for Breast Cancer Awareness Month
Fort Lauderdale, FL (PRWEB) October 21, 2014 -- This October, one Florida-based restaurant franchise is rewarding loyal fans who donate to breast cancer treatment and awareness with an opportunity to celebrate like a Super Bowl winner and become a champion against breast cancer.
Until the end of October, all Shula’s restaurant patrons who donate and/or contribute to the Shula Fund, an ongoing donation program that generates funds for the Moffitt Cancer Center, a leading national breast cancer treatment and research organization location in Tampa, will be able to hoist a replica of the Lombardi trophy. Managers at each Shula’s location will snap a photo and encourage each patron to share their picture using the hashtags #shulafund, #shulaburger and/or #shulas to let all of their followers know they became a champion in the fight against breast cancer.
According to Shula’s Steak Houses, LLLP President, Dave Shula, this campaign is perfect for their restaurants as the Shula name is synonymous with Super Bowl championships and the fight against breast cancer.
“Breast cancer treatment and awareness is incredibly important to our family,” says Shula. “Soon after my mother died of breast cancer in 1991, we created the Don Shula Foundation, a non-profit organization committed to the fight against breast cancer. Earlier this year, Shula’s Steak Houses, LLLP teamed up with the Don Shula Foundation to establish the Shula Fund with a $1.5 million donation to the Moffitt Cancer Center. And now, in October, we will be working with our loyal restaurant customers to contribute additional donations to the Shula Fund.”
Champions in the Fight Against Breast Cancer
The Shula Family of Restaurants, led by their parent company, Shula’s Steak Houses, LLLP, has gone to great lengths to support breast cancer treatment and awareness in 2014. The Shula Fund, created earlier this year with the generous $1.5 million donation, will support the most promising research projects being conducted by Moffitt Cancer Center staff members and will help improve care for the more than 1,000 newly diagnosed breast cancer patients who are treated at their facility each year.
Yet, establishing the Shula Fund was just the beginning. During the month of October, all Shula's restaurants are joining forces to encourage their customers to contribute to the Shula Fund in order to finance more treatment and research projects in the years to come. Here is what they're doing to engage with customers and help them support the Shula Fund:
All Steak House locations (Shula's Steak House, Shula's 2, Shula's 347 Grill, and Shula's On the Beach) will be donating a portion of the profits made from all Steak Mary Anne sales to the Shula Fund.
All customers who make a donation at Shula Burger locations this October will receive a black rubber bracelet with the Shula Fund logo in pink. To make things easy on loyal fans, Shula Burger is offering their guests a couple of ways to support the Shula Fund:
- Make a one-time donation which can be added to their check.
- Purchase a Superfruit Shake or any other shake and $1 will be donated to the Shula Fund on the customer’s behalf. Shakes are served in a logo’d cup bearing the Shula Burger and Shula Fund logos.
As mentioned, all Shula’s restaurant patrons will be able to pose with the Lombardi trophy and share the photo with friends and family via social media. Shula’s restaurants hope these photos encourage more fans to become champions against breast cancer by donating to the Shula Fund.
“We are excited to get our loyal fans involved with the fight against breast cancer as they enjoy some of their favorite Shula’s menu items,” says Shula. “We are proud that we have created an ongoing fund and a month-long campaign that will allow countless Shula’s restaurant fans to become champions against breast cancer.”
###
About Shula’s Steak Houses, LLLP:
Shula’s Steak Houses, LLLP owns the Shula family of restaurant brands. The company first debuted its signature steak house concept in 1989 in Miami Lakes, Florida. This white-table cloth, fine-dining concept was the pioneer for all the concepts to come. All Shula’s restaurants serve The Best Beef Money Can Buy, The SHULA CUT consisting of only center cuts of Premium Black Angus Beef. Today Shula’s Steak Houses, LLLP has 34 restaurants nationwide, ranging from casual to fine-dining. Shula’s 347 Grill is a chic, energetic restaurant offering menu variety at a lower price point. Shula’s 2, Steak & Sports, is a laid back, sports restaurant. Shula’s Bar and Grill exclusively at airport locations, combines gourmet hamburgers, signature appetizers, crafted cocktails and premium wines, in a comfortable yet energetic bar environment. The newest concept, Shula Burger, is a quality fast-casual restaurant providing mouth-watering burgers. For general or franchise information, please visit http://www.donshula.com.
Graham Chapman, Shula's Steak Houses, http://www.donshula.com, +1 (919) 459-8157, [email protected]
Share this article