WideOrbit Hires Brian Burdick as EVP of Digital and Programmatic

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WideOrbit hires well respected digital ad tech expert and innovator, Brian Burdick, to lead its Digital and Programmatic business globally.

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WideOrbit is uniquely positioned to help premium content distributors span digital and traditional linear television, cable and radio advertising regardless of direct sold or programmatic sales methods.

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to officially announce the hiring of Brian Burdick as Executive Vice President of Digital and Programmatic. Based in Seattle, Washington, Burdick will be responsible for leading WideOrbit’s digital and programmatic business globally, which includes WO Central, the company’s online marketplace for buying and selling media, and recently acquired digital solutions companies Fivia, Abacast and Admeta.

WideOrbit has been investing heavily in expanding its digital offering to help major media clients grow their digital business, and Burdick will play a key role in this strategic endeavor. Burdick will oversee all sales, business development, operations and product direction for WideOrbit’s digital and programmatic business globally. Burdick’s immediate focus will include ensuring a smooth transition for the recently acquired companies, synchronizing the integration and development of the digital and programmatic solution platforms, increasing the sales, development and support teams across the business unit and ensuring continued revenue growth of the new subsidiaries and the digital and programmatic business, overall.

“I am very excited to be joining WideOrbit at this pivotal time,” said Burdick. “WideOrbit’s position managing more than $30 billion in ad spending annually provides an enormous opportunity to help broadcasters and publishers transition to future methods of content distribution. WideOrbit is uniquely positioned to help premium content distributors span digital and traditional linear television, cable and radio advertising regardless of direct sold or programmatic sales methods.”

Burdick is a highly respected expert in digital ad technology who has held key executive roles in several successful ad tech companies and been responsible for many significant industry innovations. He has product development experience in multiple large-scale online ad serving systems and associated machine learning based ranking systems. Burdick was a founding member of Microsoft AdCenter, the second-largest paid search marketplace, which he designed and developed. Burdick was Chief Technology Officer at AdECN, where he and his team pioneered the first Real-Time Bidding (RTB) Ad Exchange. Burdick has held senior executive positions with other industry leaders including Chief Technology Officer at PrecisionDemand (acquired by AOL) where he developed advanced methods of targeting and ROI measurement for television advertising, and Senior Vice President of Technology at Specific Media, which was the largest independent online advertising network under Burdick’s leadership.

“Brian is a true visionary who has pioneered some of the most significant digital ad technologies in the industry,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “We could not have found a more accomplished and well respected professional to lead our digital and programmatic strategy. WideOrbit has spent more than $50 million this year acquiring and developing digital advertising transaction technology. Brian has the capability and drive to bring all of these technology assets together for the benefit of WideOrbit clients.”

About WideOrbit
WideOrbit (http://www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion dollars in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.


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Diane Perro
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