Charity Network Makes Groundbreaking Industry Change by Connecting Nonprofits with Sponsors

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By uniting charities with corporate sponsorship funding and removing the guesswork from cause marketing investments, GroundSwell Group becomes the biggest charity events network in the world.

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While all the charities we work with are in need of financial support, we have had extraordinary success serving all facets of the industry through our support services.

Charities need sponsors for fundraising, and corporations need the kind of exposure that cause marketing investments produce. But, the process for finding a perfect match between charity and corporate sponsor has been tedious until Los Angeles-based GroundSwell Group created a groundbreaking network out of the fractionalized industry, building a bridge between nearly 1.6 million charities and countless corporations looking to gain exposure through cause marketing.

The largest charity events network in the world, GroundSwell Group serves two very distinct industries: nonprofit organizations and corporate sponsors. The company serves nonprofits by finding corporate sponsorship money as well as providing a multitude of pro bono services. Among the services offered are access to significant discounts on anything an organization needs to plan and stage an event, engaging new supporters to help grow attendance, promotional coverage on social media and news outlets, educational newsletters and feature articles to help keep the nonprofit industry well informed. They also produce GroundSwell TV which is a digital TV network that exclusively serves the fundraising events industry.

“While all the charities we work with are in need of financial support, we have had extraordinary success serving all facets of the industry through our support services,” said Lisa Woods, SVP of Strategy and Communication. “The more we serve and fulfill these critical relationships the better we are able to match our corporate partners with the right events and causes.”

As a result of strong relationships in the charity world, GroundSwell Group builds powerful cause marketing campaigns for corporate partners through their proprietary cause marketing solution system that generates qualified business opportunities for corporate partners. The company often hears from corporate leaders that they want to give back to their communities, but from the corporate level the process of navigating the nearly 1.6 million nonprofits seems too complicated. The result is that corporations either work with nonprofits that are familiar or those with recognizable names; or they do nothing at all. “We have navigated the large and complicated charity world so that all partnerships our clients engage in through GroundSwell Group will serve their bottom line of increasing sales, winning new customers, enhancing existing relationships, and aligning with causes that mean something to their business,” said Woods.

One of the company’s many satisfied customers, Adam Buxbaum, Senior Director Activation, Genesco Sports, said "GroundSwell Group is an amazing company to work with. Not only did they show us a new way to engage customers for the Jaguar brand in a unique, creative way, but they allowed Jaguar to have a real and lasting impact in the community through the partnership. Jaguar made a real difference while selling cars. We told GroundSwell what cities we wanted to be in, who we wanted to reach and the causes we lined up with and they took care of the rest.”

About GroundSwell Group:
Since 2013, GroundSwell Group has served the United States’ top markets with its proprietary cause marketing solution system, uniting charities with corporate sponsors. For more information, visit or email lisa(at)groundswellgrp(dot)com.

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Lisa Woods
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