NutriGold Applauds Whole Foods for New Produce Rating System

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As Whole Foods Market implements a new quality assurance program, NutriGold supports the efforts of retailers to demand high quality products from their vendors.

On Oct. 8, Whole Foods Market began rating vegetables, fruits, and flowers according to their new “Responsibly Grown” program to keep its shoppers more informed about the sociopolitical issues attached to the products they purchase.

In addition to prohibiting potentially hazardous neurotoxins used in some pesticides, the program, which suppliers have the choice to opt into, rates produce and flowers on a good, better or best scale. The grading scale is based on metrics such as pest management, soil health, farmworker welfare, water conservation, and sourcing renewable energy.

“After three years of research and planning, Responsibly Grown is the result of our collaboration with suppliers, scientists and issue experts to continue our strong commitment to organic, while embracing additional important topics and growing practices in agriculture today,” stated Matt Rogers , Global Produce Coordinator at Whole Foods Market.

The new “Responsibly Grown” program is an example of what can happen when consumers demand more transparency from the food and health industry. As this demand increases, consumers will naturally flock to retailers that are transparent because consumers will trust them more. Being trustworthy is a primary guiding principle at NutriGold.

“We know that every time customers purchase one of our products, they are entrusting us with their most precious asset: their own health or the health of a loved one and this is not a responsibility we take lightly” states Kristina Booth, Marketing Director at NutriGold. “We hope that more and more retailers will demand further transparency from their vendors and at the same time recognize the efforts of companies like NutriGold that go above and beyond to provide the best products for consumers.”

While applauding the efforts of Whole Foods Market, NutriGold continues to urge consumers to become smarter shoppers by taking a closer look at the ingredients contained in products they might potentially purchase.

For free product samples of NutriGold supplements, please visit

NutriGold is a science-based nutraceutical company committed to identifying, developing, and offering cutting-edge nutraceutical products. With a portfolio of best-in-class products at reasonable prices backed by unmatched service, NutriGold is not just raising the bar on quality, but is helping define the standards for the rest of the industry to follow and this is reflected in its:
+ Use of non-GMO, organic, whole-food, and clinically-proven ingredients
+ Uncompromising efforts to manufacture products without artificial ingredients, Stearates, Laurates, Sulfates, and Dioxides
+ Voluntary, extensive third party testing of all raw materials and finished products for identity, purity, potency, and safety
+ Resolute efforts to ensure that all products are free of contaminants, adulterants, allergens, and GMOs
+ Unwavering commitment to transparency, accountability, and truth in advertising
+ Initiatives to educate consumers so they can make informed decisions that affect their health

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Kristina Booth
NutriGold Inc.
+1 (385) 444-2469
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