Orem, UT (PRWEB) October 31, 2014
Few things can induce widespread action like fear or panic. With news stories of Ebola outbreaks being reported every day, consumers everywhere are being driven to the vitamin and supplement industry. Online marketers are beginning to prey on increasing consumer fears by marketing products as “treatment” or “cures” for Ebola. “One thing we’ve learned is that scams often follow the news, especially when there’s a health scare in the headlines,” noted the FTC on its website.
In an August 2014 statement, the U.S. Food and Drug Administration advised consumers to be aware of products sold online claiming to prevent or treat the Ebola virus. “There are no approved vaccines, drugs, or investigational products specifically for Ebola available for purchase on the Internet.”
By law, dietary supplements cannot claim to prevent or cure disease. Since the outbreak of the Ebola virus in West Africa, the FDA has seen and received numerous consumer complaints about a variety of products claiming to either prevent the Ebola virus or treat the infection.
The FDA’s message to companies who make such claims was simple: “Individuals promoting these unapproved and fraudulent products must take immediate action to correct or remove these claims or face potential FDA action.”
As increased awareness of Ebola develops in the U.S., NutriGold is showing their support for the FDA by urging consumers to “shop smart.” NutriGold Marketing Director Kristina Booth states that “‘Buyer Beware’" is not just a catchphrase when it comes to the natural products industry; it is, for all intents and purposes, a consumer’s only defense against the increasingly creative marketing practices of companies that focus more on hype and less on substance.”
Priya Kahn, CEO of NutriGold states, “At NutriGold, we define ‘doing the right thing’ simply as doing what’s in the best interests of consumers, regardless of whether or not they know enough to care about or appreciate the significance of all the things we do to ensure their interests are protected.”
Motivated by a genuine desire to promote wellness, taking care of customers will never be just business as usual at NutriGold - it has been and will always be personal.
For free product samples of NutriGold supplements, please visit http://www.nutrigold.com/free-samples
NutriGold is a science-based nutraceutical company committed to identifying, developing, and offering cutting-edge nutraceutical products. With a portfolio of best-in-class products at reasonable prices backed by unmatched service, NutriGold is not just raising the bar on quality, but is helping define the standards for the rest of the industry to follow and this is reflected in its:
+ Use of non-GMO, organic, whole-food , and clinically-proven ingredients
+ Uncompromising efforts to manufacture products without artificial ingredients, Stearates, Laurates, Sulfates, and Dioxides
+ Voluntary, extensive third party testing of all raw materials and finished products for identity, purity, potency, and safety
+ Resolute efforts to ensure that all products are free of contaminants, adulterants, allergens, and GMOs
+ Unwavering commitment to transparency, accountability, and truth in advertising
+ Initiatives to educate consumers so they can make informed decisions that affect their health
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