Forbes Consulting Group to Present at Nonconscious Impact Measurement Forum (NIMF) in New York

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Company Will Share How Mindsight® Mobile Can Uncover the Emotional Elements of the Shopper Experience in Realtime.

Forbes Consulting Group, the leading market research company that creates direct dialogues with consumers’ emotional brains, announced that their Director of Research, Amit Ghosh, will present “Under the Radar in Real Time: Measuring Emotions ‘In the Moment’” at the Nonconscious Impact Measurement Forum (NIMF) in New York today. Amit will highlight one approach to uncovering the emotional elements of the shopper experience using MindSight® Mobile — a proprietary emotional measurement technology that uncovers and measures subconscious emotions driving consumer behavior in realtime. Results from shopper experience case studies spanning several vertical markets will be discussed. The company will also share demos of MindSight® at their booth (#3) at the event.

As the power of emotion in shaping consumer behavior is increasingly recognized by retailers, companies have been more focused on decoding the emotional dimensions of shoppers’ experiences in their venues. Two key challenges in this enterprise make it difficult. First, shoppers’ emotional experiences are “perishable” – and are known to degrade rapidly after the shopping event. Second, shoppers are almost always in motion – moving into, through, and away from shopping venues.

“Success in measuring consumers’ emotional experiences while shopping requires securing immediate feedback from shoppers about their emotional experiences,” said Dr. David Forbes, Founder and CEO of Forbes Consulting Group. “With MindSight® Mobile, this information can be secured quickly, easily, and accurately.”

When: Thursday, November 6, 2014, 10:15 am ET (Module 2)

Where: Nonconscious Impact Measurement Forum (NIMF) @ Digital Sandbox, 55 Broad St #4, New York, NY 10004

What: Amit Ghosh, Principal, Director of Research, will present “Under the Radar in Real Time: Measuring Emotions ‘In the Moment’”

Exhibitor: Please visit Forbes Consulting Group at Booth #3

Why: The Nonconscious Impact Measurement Forum was established by two of the leading organizations in market research education and thought leadership: GreenBook and the Burke Institute. The business of market research is changing rapidly, and nonconscious measurement techniques are growing ever more important as a class of consumer insight techniques. Nonconscious methods are an area exhibiting rapid cycles of innovation and growth. NIMF is designed to advance the conversation and increase collaboration among corporate clients, market research consultants, technology providers and the academic community.

For further information: Please visit

About Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. The FCG service portfolio combines qualitative and quantitative research, consultation and ideation. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter, and LinkedIn.

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Rebecca Metz
Metz Communications
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