For any successful social media campaign to deliver there must be a strategy in place, with a series of realistic KPIs, linked to the business objectives of the company.
Cambridge (PRWEB UK) 7 November 2014
John Dibb, Head of Digital at KISS Communications reported at a digital workshop on the 6th of November in Cambridge that companies need to appreciate the value of a digital strategy before launching into social media platforms.
“For any successful social media campaign to deliver there must be a strategy in place, with a series of realistic KPIs, linked to the business objectives of the company. Too many businesses are on social media ‘for the sake of it’ but this attitude undervalues what can be a very useful resource, if utilised correctly.
“Interestingly, at the workshop the majority of the questions were geared towards social media, such as ‘what does success on social media look like’, ‘how do I measure its success’ and ‘how do I convince my colleagues to engage with the company profile’. Social media has changed digital marketing in a way similar to when computers were introduced and it is clear there will be some steep learning curves for companies to take if they are to make the most of this platform.”
During the workshop John also gave the audience his top 10 tips on how to fully embrace social media which can be found here.
John concluded: “Social media presents a fantastic opportunity for business and with an appropriate strategy, underpinned by realistic KPIs and the right platform, social media can be one of the most important changes you make to your business. If you choose not to embrace social media your business is at risk of dying out, not today or tomorrow, but in the future. Your customers of today are not your customers of tomorrow, and it is these future customers that are using social media in their everyday lives.”
KISS Communications will be presenting at other events at 2014 and 2015, please contact Amy Sadler for further details:
Phone: 01223 911123