Flocabulary Aims to Close Financial Literacy Gap with New Hip-Hop Video Series

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Flocabulary's new financial literacy education video series, produced in partnership with CUNY and HESC, teaches students about budgeting, college loans, credits cards and more through hip-hop.

Flocabulary, producer of educational hip-hop videos, today announced a new content series for teaching financial literacy. The collection of 12 hip-hop videos and accompanying classroom activities supports lessons on budgeting, college loans, credits cards and other financial literacy topics. Flocabulary produced the videos in partnership with The City University of New York (CUNY) and the NYS Higher Education Services Corporation (HESC).

“We know that uninformed financial decisions can have a long-lasting negative impact on students,” said Elsa Magee, Acting President of HESC. “Our partnership with CUNY and Flocabulary allows us to provide practical financial literacy education that connects with students in an engaging manner, increases knowledge and helps bring about positive action on the part of students.”

The new series comes at a time of increased emphasis on personal finance education across the nation: this year, 17 states required a high school personal finance course be taken - nearly triple the number of states with this requirement in 2004. In addition, study results released this July demonstrated a financial literacy gap between U.S. teens and their international peers. In the study, American 15-year-olds performed near the average in an assessment of financial literacy, scoring lower than students in China, Australia and Estonia. More than one in six U.S. teens did not reach the baseline level of proficiency in the subject.

“Teachers and students have come to rely on Flocabulary to bring educational content to life across academic subjects,” said Alex Rappaport, co-founder and CEO of Flocabulary. “Personal finance can be a little dry and inaccessible for kids and adults, so we saw this as an opportunity to use our unique approach to teach these important skills and prepare students for life beyond the classroom.”

Each of the twelve units in Flocabulary’s new series teaches a financial literacy topic with an original hip-hop video, providing a subject overview to engage students. Corresponding interactive lyrics offer in-depth explanations of concepts covered, and classroom activities allow students to demonstrate personal finance knowledge through hands-on practice. Each unit in the series incorporates key financial vocabulary to reinforce students' financial fluency. The series aligns with The Council for Economic Education’s National Standards for Financial Literacy.

“Students need this information to help them understand the real world and make better connections to it,” said Marie Green, a middle school social studies teacher in Michigan who uses the new financial literacy videos in her classroom. “We are always looking for new and innovative ways that reach out to students. Flocabulary does that.”

The complete financial literacy series is now available at http://www.flocabulary.com.

About Flocabulary
Flocabulary is a Brooklyn, NY-based online library of educational hip-hop songs and videos for grades K-12. The content library includes resources to support instruction in math, science, social studies and ELA, in addition to vocabulary, current events and life skills. Over 20,000 schools use Flocabulary to engage and inspire students. The company’s team of artists and educators is not only committed to raising test scores, but also to fostering a love of learning in every child. For more on Flocabulary, visit http://www.flocabulary.com or connect on Twitter or Facebook.

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