It’s possible for people with asthma to live healthy and active lives as long as the condition is being safely and properly managed. Just look at me — I’m a prime example of how you can live beyond the condition and continue doing what you love!
(PRWEB) November 13, 2014
The print component of Lung Health is distributed within today’s Home and Business subscription of the Toronto Star, with a circulation of approximately 230,433 copies and an estimated readership of 622,169. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
The publication features a Mediaplanet interview with Kristin Chenoweth, actress from Glee and Bewitched, as she opens up on the best ways that she manages her asthma. “It’s possible for people with asthma to live healthy and active lives,” she says, “as long as the condition is being safely and properly managed.”
The campaign also features an exclusive Q&A with actress and director Rose McGowan on Idiopathic Pulmonary Fibrosis (IPF), a rare and fatal lung disease whose devastating effects took her father far too soon. She shares profound and devastating effects of this disease and urges awareness and advocacy: “Every time you breathe, you’re one step closer to your death. Your lungs scar, so the air that gives you life is killing you.” Holmes on Homes star Mike Holmes also talks on the importance of protecting your home and your family by testing for radon as an integral preventative measure for long term health and wellness.
Special thanks to The Asthma Society of Canada, the Canadian Pulmonary Fibrosis Foundation, Fellowes, the Radiation Safety Institute of Canada, and The Lung Association of Ontario for their support and contributions in the making of this campaign.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.
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