Customer Advisory Boards Deliver Highest Impact to Company Solution and Strategic Direction

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New Global Survey from Ignite Advisory Group Sheds Insight as to Where Host Companies Achieve Maximum CAB Benefit

Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize their customer and partner advisory board programs, today released the findings of a new global survey on the top business areas of value customer advisory boards (CABs) provide to host companies. The top four selections were product and solutions direction (77%), strategic company direction (63%), market insight and intelligence (50%), and branding and positioning feedback (50%).

“Customer advisory boards are an invaluable tool organizations of all sizes use to tap the voice of their customer for the insight they need to intelligently power their businesses forward,” said Eyal Danon, President and Founder of Ignite Advisory Group. “Board members provide critical guidance on company and product/solution direction, new market penetration, messaging and positioning, buying behaviors, competition, mergers and acquisitions, and so much more.”

For a copy of the findings and direct quotations from more than 20 advisory board practitioners around the world, please visit

About Ignite Advisory Group
Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs. The firm’s comprehensive solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Equifax, Oracle, Rackspace, Arbor Networks, Brocade Networks, EMC and many others as customers. For more information, visit or call 888-667-7027.

Media Contact:

Rob Jensen
VP, Marketing
Ignite Advisory Group

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Rob Jensen
Ignite Advisory Group
+1 (858) 254-9686
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since: 04/2013
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