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Car Aftermarket - UK - November 2014
Albany, NewYork (PRWEB) November 17, 2014
Although the car parts aftermarket is seeing growth it remains one that is subject to a number of pressures. These are coming from various directions with the current buoyancy of new car sales and move towards budget brands joined by wider trends such as the impact of the ageing population and a steady fall in distances travelled annually.
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Brand Communication and Promotion
Key points
Overall expenditure suffers collapse in 2013
Figure 28: Main media advertising expenditure on car aftermarket products*, 2009-13
Tyres dominate expenditure
Figure 29: Main media advertising expenditure, by key group, 2009-13
Brakes and clutches dominate other car part expenditure
Figure 30: Main media advertising expenditure by other car parts 2010 - 2013
Press advertising emerges as channel of choice
Figure 31: Main media advertising expenditure on car aftermarket products*, % share by media type, 2010-13
Manufacturers dominate the tyre sector
Figure 32: Total advertising spend on tyres by company, 2010-13
Press and radio replace television in the tyre sector
Figure 33: TYRE ADSPEND, BY MEDIA TYPE, 2010-13
Fragmented involvement in other parts market
Figure 34: Other car parts* advertising spend, by advertiser, 2010-13
Press advertising dominant for other car parts suppliers
Figure 35: Other car parts* by advertising spend, by media type, 2010-13
Channels to Market
Key points
Independent garages dominate the market
Figure 36: Aftermarket outlets for sales of replacement parts * 2008, 2010, 2012 and 2014
Independent garage sector beginning to see stability in site numbers
Petrol forecourts suffer a more dramatic decline in network
Dealer outlet numbers stabilise after sharp contraction
Fast Fit network sees growth in network
Figure 37: Top 10 tyre and exhaust fitting centres, by number of outlets, 2010, 2012 and 2013
Car accessory retailers dominated by Halfords
Figure 38: Leading car accessory chains, by number of outlets, 2012, 2013 and 2014
Tyre sales – an area dominated by specialists
Figure 39: Tyre distribution, by outlet, 2013
Internet
Other replacement parts affected by requirement to fit
Tyre sales are a developing market
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The Consumer – Car Ownership
Key points
Car ownership stands at around two thirds of adults
Figure 40: Car ownership, September 2014
Men as opposed to women are more likely to own a car from new
Younger drivers are more likely to own new car purchased in the last two years
Rural drivers are more likely to own a used car
Income is a major factor on the age of vehicle owned
Several groups are more likely than not to hold a driving licence
Fall in percentage of used cars being driven
Figure 41: Car ownership, 2012, 2013 and 2014
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