The Search Monitor Posts Google's Most Popular Holiday PLA Offers to Its Website Every Day

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The company crawls Google’s new PLA ‘Special Offer’ daily, and shows marketers which advertisers are running the most offers and what they say.

The Search Monitor Publishes PLA Special Offers
Google has given advertisers an early holiday gift by launching this Special Offer feature in its PLAs.

The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today announced it will help marketers this holiday season by posting the most popular Special Offers appearing in Google’s Product Listing Ad (PLA) unit.

The PLA ‘Special Offer’ is a new Google feature that has tremendous potential for driving holiday clicks. Advertisers can now choose to add a clickable link labeled ‘Special Offer’ below their current PLA. When clicked, the user sees an elegantly designed pop-up revealing the offer details, the expiration date, the coupon code, and a link to buy.

“For searchers, it’s a holiday dream come true,” explained Lori Weiman, CEO of The Search Monitor. “Users can easily scan through the offer details and coupon codes of multiple advertisers without leaving the search results page.”

The new PLA feature also represents an attractive competitive opportunity for advertisers, who can easily monitor and learn from competitive offers.

“Google has also given advertisers an early holiday gift by launching this Special Offer feature in its PLAs,” continued Weiman. “It’s now even easier for advertisers to monitor offers run by any competitor on any set of keywords and use it to formulate their competitive response, in real-time.”

The company reported that it will provide the most popular offers—and their advertisers—every day through the holidays for 60 different product categories. Categories include apparel, beauty, business products, food, health, hobby, home & garden, sports & outdoors, and travel.

To learn more, visit the list of Google’s most popular PLA Special Offers, updated daily and made available to the public for free. To learn about how holiday advertisers can benefit from competitive ad monitoring, please visit The Search Monitor and request a free SEM audit.

About The Search Monitor
The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more, please visit

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Amanda Holliday
The Search Monitor
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