Recognizing the Value of 100% Hosting Uptime for K-12 Clients: Schoolwires among Top CERA Honorees

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Schoolwires accepts award in the Accessibility category.

The first annual Customer Experience Recognition Awards (CERAs) were presented at a luncheon ceremony at the Hilton DoubleTree in San Jose, California. A highlight of the Information Development World (iDW) conference, the CERAs recognized achievement in the same key areas as this multi-discipline conference “dedicated to helping organizations create exceptional customer experiences centered around content.”

Organized by, the CERA program opened with an introduction by Val Swisher, CEO of Content Rules, and co-host of iDW. “Why the interest in customer experience? Sustainable advantage,” said Al Martine, TechWhirl Director of Operations, who emceed the awards ceremony. CERA honorees demonstrated this advantage, and how content-driven customer experience creates value for organizations and their customer bases, in seven distinct categories: Translation / Localization, Social Media, Customer Support /Technical Communication, Information Discovery, User Community, Employee Engagement, and Accessibility.

“We are thrilled to be the recipient of the 2014 CERA in the Accessibility category,” said Christiane Crawford, Schoolwires President & CEO. “Our hosting operations team of professionals is dedicated to ensuring our 1,700+ K-12 district and education entity clients and over 11 million parents, teachers, students, and community members experience smoothly-operating websites without any time offline, even with all of the increased website activity at the beginning of the school year.”

Winning projects range from the content supporting zero downtime for school districts at the start of a new year to the transformation of legacy policy into usable content.

The 2014 CERA Recipients

Schoolwires, Inc.
“Hosting with Confidence & Demolishing Downtime”

Customer Support – Technical Communication
Cisco Systems
“Meeting Customer Demand for New Knowledge”

Employee Engagement
Information Mapping Canada & Vancity Credit Union
“Vancity Policy and Procedure Transformation Project”

Information Discovery
Content Science & FootSmart
“FootSmart Health Resource Center Foot and Lower Body Ailment and Wellness Content”

Social Media
Cisco Systems
“Cisco Live”

Translation / Localization
Ccaps & LinkedIn
“The Brazilian Link”

User Community
FootWasher Media
“Cultivate the Call Initiative”

Overall Winner – Best in Show
Content Science & FootSmart
“FootSmart Health Resource Center Foot and Lower Body Ailment and Wellness Content”

About the Sponsors
The CERAs take place as part of Information Development World and are sponsored by TechWhirl, The Content Wrangler, and Content Rules. TechWhirl is an online resource for customer experience, content management, and technical communication professionals and students at all experience levels. The Content Wrangler offers content consulting, as well as training and event management services focused on content management to a wide variety of customers around the world. Content Rules operates across the entire content lifecycle: from consulting on content strategy, to content development, to global readiness.

For more information about the CERAs, visit

About Schoolwires
Schoolwires is dedicated to K-12 education, and to the people who are part of every local school community — students, families, teachers, administrators, and supporters of education. From the beginning, we’ve believed that a successful school district is a product of total community involvement. That’s why our mobile and Web-based solutions are expressly designed to help you connect with the information, services and people you need to achieve your district goals. For more than 10 years, our intuitive technologies have been helping administrators, educators, students and parents, communicate and collaborate like never before — to come together around success. Today, nearly 1,700 districts and more than 11 million users in the U.S. and China rely on our content management system, mobile solutions and safe collaborative learning community to drive engagement in the classroom, locally and across the globe. We’re proud to be a part of that. And we remain committed to helping K-12 communities extend their local reach and transcend the boundaries of their districts so that individuals everywhere can achieve their full potential. Visit us at

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Marc Rubner
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