Motorcycle Crisis: Bikers Account For 19% Of All Road Deaths On Just 1% Of Road Traffic

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Specialist Motorcycle Insurance Broker Devitt Insurance Services Supports THINK! ‘Never too Good’ Campaign With A Discount for Bikers

The ‘Never too good’ THINK! campaign is a serious attempt to underpin the Government’s efforts to increase awareness of motorcyclist road safety

Injuries to motorcyclists are out of proportion to their presence on our roads according to the Government’s latest road safety initiative, which is why specialist motorcycle insurer Devitt Insurance Services has joined the ‘Never too good’ THINK! campaign to reduce motorcycle road traffic fatalities and injuries. To back up its support for THINK! and the UK’s biking community, Devitt is offering a 10% discount to all new customers that undergo training with RoSPA and/or the IAM.

According to THINK! the statistics make for stark reading. Motorcyclists are roughly 38 times more likely to be killed in a road traffic accident than car occupants, per mile ridden. In 2013, 331 motorcyclists died and 4,866 were seriously injured in road collisions in Great Britain.

The good news is that motorcyclist casualties have fallen since 2008 when 493 motorcyclists were killed and 5,556 were seriously injured on Britain's roads. The bad news, however, is that 30 motorcyclists are killed or injured every day at junctions.

As part of RoSPA and RoADAR’s (RoSPA Advanced Drivers and Riders) support for the DfT’s ‘Never too good’ THINK! Biker campaign, riders who apply for their first RoSPA Advanced Motorcycling Test between 6 October 2014 and 31 March 2015 will receive a 5% discount on the test fee. All riders who’ve completed RoSPA’s Advanced Motorcycling Test are eligible for a 10% discount on their motorbike insurance with Devitt. The offer is open until Monday 6 April 2015, for new insurance quotes only through the unique URL or Devitt’s dedicated THINK! number 0800 015 6524 and cannot be applied to existing policies.

According to Kevin Clinton, head of road safety at RoSPA, “The ‘Never too good’ THINK! campaign is a serious attempt to underpin the Government’s efforts to increase awareness of motorcyclist road safety, and in particular the benefits of further training, with tangible financial discounts in the form of reductions to insurance premiums offered by key partners like specialist motorcyclist insurance broker Devitt.”

‎William Hughes, Managing Director at Devitt Insurance Services Ltd, said: “Devitt sees the consequences of motorcycle accidents every week, we know bikers and we are committed to helping them enjoy the fantastic way of life they have chosen - as safely as is humanly possible. We hope our support of THINK! will encourage even the most skilful bikers to adopt safer practices and perhaps save them money in the run up to the festive season.”

About THINK!
THINK! provides road safety information for road users. Its aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.

About RoSPA
RoSPA - the Royal Society for the Prevention of Accidents - is a registered charity that has been at the heart of accident prevention in the UK and around the world for almost 100 years. More than 14,000 people die as a result of accidents across the UK each year. There are millions of other injuries. Accidents cause loss and suffering to the victims and their loved ones, employers and UK society as a whole. RoSPA promotes safety and the prevention of accidents at work, at leisure, on the road, in the home and in schools and colleges. See for more information. RoADAR - RoSPA Advanced Drivers and Riders - aims to reduce road accidents by encouraging an interest in road safety, and by improving driving and riding standards, knowledge and skill. There are more than 60 local groups that provide free training for the RoSPA Advanced Motorcycling and Driving Tests. See for more information.

About the IAM
The IAM are supporting the THINK! 'Never too good' campaign by offering a £14 discount off their Skill for Life course. To claim a discount, book online and quote 'THINK' in the discount box. The offer is valid until 23:59 on 31st March 2015.

The IAM is the UK’s leading independent road safety charity. It passionately believes that its roads can be made a safer place by improving the standards of the people who are using them. With over 50 years of experience, passion and insight, the IAM is uniquely positioned to help improve the skills and understanding of UK drivers, riders & cyclists.

About Devitt Insurance Services Ltd
Devitt arranges cover for almost all types of motorbike from scooters and mopeds to sports bikes and tourers, plus all top manufacturers from BMW and Honda to Suzuki and Yamaha. It provides a range of additional options for motorbike cover including legal expenses, personal accident (PA) cover or PA with helmet and leathers cover, as well as a choice of RAC breakdown options.

Devitt began arranging motorcycle insurance way back in 1936; it shares its biker customers’ passion and understands that biking isn’t just a mode of transportation but a lifestyle and hobby. As specialists in motorbike insurance, Devitt customers are being looked after by people who know bikers and can tailor their policy to their needs, whether they require additional cover in Europe or cover to ride other bikes.

With over 75 years of experience, Devitt offers competitive prices on motorbike insurance, car insurance, van insurance, home insurance and business insurance including specialist insurance policies for dealers and training schools. Devitt compares quotes from the UK’s biggest insurers including Ageas, Aviva, AXA, Chaucer, Equity, LV, NIG, Provident and many more and has extensive experience in the insurance world, providing a straight-forward and easy-to-understand approach.

For more information on Devitt Insurance, journalists can contact Chris Don, DnA Financial Media at chris(dot)don(at)dnafinancialmedia(dot)com or 07939 590 084.

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