Child's Play Communications Adds iDeaUSA to its Client Roster

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Child's Play will oversee the launch of two new tech products -- THE Q and Q Whoo

Child's Play Communications, the award-winning public relations agency specializing in connecting brands with moms, has announced the addition of iDeaUSA as a client. The Child’s Play team will be responsible for media relations and blogger management for the launch of two products: THE Q, an exciting new tablet just for kids, that parents will love, and Q Whoo, a safe messaging app that protects kids while connecting families.

THE Q’s unique Play, Learn, & Earn System makes it the first tablet to allow moms and dads to discreetly incentivize their children to play what parents deem “good” apps—rather than random mindless games--by enabling them to earn Q coins that can be exchanged in THE Q’s Prize Store for real rewards, not just virtual ones, including the hottest toys, games, clothes, etc. for children 2-13 years. Parents can also control kids’ access to THE Q remotely from their mobile devices, anytime, anywhere.

Q Whoo is a kid-safe messaging app that allows children, family and friends to safely send and receive texts, pictures, video and audio messaging on tablets and mobile devices. The proprietary platform includes safety features such as parental message review, content blocking and behavior profiling to make sure all incoming and outgoing content is safe, age-appropriate and secure.

“THE Q and Q Whoo offer an array of unique features that will excite parents and kids alike,” commented Stephanie Azzarone, president, Child’s Play Communications. “Kids will love getting their real rewards in the mail; parents will love the peace of mind that comes with having an advanced degree of control over kids’ tablet use.”

iDeaUSA is the latest client to benefit from Child’s Play’s growing focus on family-friendly technology, including apps for parents and kids, kids’ wearables, digital tablets and toys with a tech component.
"Child’s Play Communications is an expert at reaching the very market we need to focus on--parents,” commented Stephen Perl, iDeaUSA’s president. “We are looking forward to working with them to make THE Q and Q Whoo a huge success.”

Located in New York City, Child’s Play Communications specializes in public relations, social media and word-of-mouth communications for products and services targeted to moms.


About Child's Play Communications
Child's Play Communications is the leading agency specializing in public relations, social media, content development, word-of-mouth communications and online marketing for products and services targeted to parents. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™ and Digital Dads, the company's network of bloggers. For additional information, please visit our Web site at, our blog, like us on Facebook, or follow us on Twitter or Pinterest.

About iDeaUSA
California-based iDeaUSA is a technology company focused on pioneering innovative kids’ software and devices. Launched in 2011, iDeaUSA is dedicated to providing cutting-edge, high quality products that are reliable and affordable for the average family, so that anyone can easily incorporate the latest technologies into their lives. To see a complete list of iDeaUSA products, please visit:

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Robert F. Rodriguez
Child's Play Communications
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