Fresh Healthy Vending International, Inc. Initiates Rollout of New Fresh Micro Market in Office Break Rooms
San Diego, California (PRWEB) December 08, 2014 -- San Diego, Calif. – (December 8, 2014) – Fresh Healthy Vending International, Inc. (OTC Markets: VEND), North America’s leading healthy vending franchisor, announces the completion of 15 installations for its new fresh micro market, which debuted last month. The Company plans additional installations throughout the remainder of the month and into next year, with a goal of 250 installations by the end of 2015.
The rollout is being funded in part by a $1.5 million financing completed in September 2014. The financing will occur in tranches of $150,000, based on unit rollouts. The financing also provides the Company and the lender with an option to convert the debt into common stock. The conversion price is 85% of the fair market value, however not less than $1.28 per share.
Last month, Fresh Healthy Vending announced its partnership with eMobilePOS, a pioneer in mobile POS and cloud-based software-as-a-service, and LevelUp, a leader in mobile loyalty payments, to launch an integrated solution that allows Fresh micro market operators to process mobile payments and build loyalty direct from the unit’s Apple iPad® POS system, a first for the healthy vending industry.
With this new integration, the eMobilePOS system provides full functionality for self-checkout at any Fresh micro market using iPad tablets programmed with QR code and credit card readers.
"It is rewarding to see the new micro market functioning as we expected and receiving high marks from those companies with recent installs,” said Nick Yates, founder of Fresh Healthy Vending. “With 15 locations already deploying the state-of-the-art Fresh micro market, and another ten pending installation, we believe we are on track to meet the location goals we’ve set through 2015.”
The Fresh Healthy Vending mobile app, developed and supported by LevelUp, allows merchants to accept payments and distribute custom news, rewards and product information to any smartphone using the Android™ or Apple iOS®.
In addition to mobile payments and loyalty, the new Fresh app will provide customers with a unit-specific menu of micro market products, real-time in-app receipts, transaction history and personalized email notifications.
According to Ality Richardson, Contracts Manager and family owner of SDCR Business Systems, “We wanted to promote better health across all areas of our company, consisting of 100 employees, and with a quarter of them running our 24/7 help desk, convenience is an essential element. Our employees are very pleased with the new micro market, as it is stocked with a wide variety of products ranging from organic salted caramel to local, organic fresh veggie lasagna. With the micro market now installed, we hope to see a happier, healthier, more energetic staff.”
Along with real-time, web-based reporting capabilities from multiple Fresh micro market units, the eMobilePOS system offers vast reporting options, as well as delivery and inventory-management capabilities, through a companion application, for operators using a mobile device.
“While it may not totally take over fixed position systems, mobile is certainly expected to become the dominant customer-engagement platform in physical shopping environments for enhanced consumer-payment capabilities and efficient merchant operating,” said Matthew Inan, director of business development and sales operations for eMobilePOS. “In an unstaffed, fully-automated store, like the Fresh micro market, the mobile devices consumers are already familiar with can now be used as an engagement tool for loyalty and information delivery.”
With the eMobilePOS system fully-tested and ready for franchise deployment, Fresh expects to dedicate a significant portion of its sales and marketing efforts towards the distribution of this new product. Additionally, as mentioned above, Fresh is optimistic about the growth in its Company-owned units. And, while this is only version one of the product, the Company will continually look for ways to enhance its offering.
To learn more about the new Fresh Micro Market system, visit http://www.freshmicromarket.com.
For more information on Fresh Healthy Vending, the franchise program, or to receive a free healthy vending machine in your school or business, visit http://www.freshvending.com or call toll free 888-902-7558.
About Fresh Healthy Vending
Fresh Healthy Vending, based in San Diego, California, is North America's leading healthy vending franchisor. Fresh Healthy Vending pioneered the concept of vending machines stocked with tried-and-tested fresh, healthy snack options and capitalizes on a growing market of health conscious consumers. The Company has more than 195 active franchisees throughout the United States, Canada, Puerto Rico and the Bahamas, and continually looks to partner with like-minded entrepreneurs who share its vision.
The Company has booked over 2,500 machines for placement in schools, universities, hospitals, community centers, military bases, airports, fitness facilities, YMCAs, libraries and many other locations.
Fresh Healthy Vending's stock is traded on the OTC Markets, Symbol: VEND.
For more information on Fresh Healthy Vending, the franchise program, or to receive a free healthy vending machine in your school or business, visit http://www.freshvending.com or call toll free 888-902-7558.
Cautionary note on forward-looking statements
Except for historical information contained in this release, statements in this release may constitute forward-looking statements regarding assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that expectations are based upon reasonable assumptions, there can be no assurances that goals, results and strategy will be realized. Numerous factors, including risks and uncertainties, terms and availability of financing, may affect actual results and may cause results to differ materially from those expressed in forward-looking statements made by the Company or on its behalf. In addition to statements, which explicitly describe risks and uncertainties, readers are urged to consider statements labeled with such terms as "believes," "belief," "expects," "intends," "feels," "anticipates," "proposes," "proposed," or "plans" to be uncertain and forward-looking. More detailed information on these and additional factors that could affect Fresh Healthy Vending's actual results are described in Fresh Healthy Vending's filings with the Securities and Exchange Commission, including its most recent Form 10-Q for the quarterly period ended September 30, 2014 and its annual report on Form 10-K for the fiscal year ended June 30, 2014. All forward-looking statements in this news release speak only as of the date of this news release and are based on Fresh Healthy Vending's current beliefs and expectations. Fresh Healthy Vending undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
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Sarah Cabbara, Fresh Healthy Vending, http://www.freshvending.com, 858-210-4243, [email protected]
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