InsideView will integrate HG Data’s technology install datasets into its market intelligence platform for optimizing sales and marketing targeting.
Santa Barbara, CA (PRWEB) December 12, 2014
HG Data, the global leader in competitive intelligence on installed technologies, announced today that InsideView, a pioneer in sales and marketing intelligence, has entered into an OEM agreement with HG Data. InsideView will turbocharge its next-generation CRM intelligence platform, giving more than 500,000 sales and marketing users at over 19,000 companies worldwide the most precise, verified data about technologies installed at 1.3 million corporate locations globally.
Under terms of the agreement, InsideView will integrate HG Data’s technology install datasets into its market intelligence platform for optimizing sales and marketing targeting. InsideView delivers three essential components of intelligence into CRM and Marketing Automation systems – data, social insights and professional connections – providing sales and marketing the intelligence needed to connect organizations with their target markets and win their business. The company offers a market intelligence platform that aggregates, curates and delivers key business data from over 50 million unique sources. By embedding HG Data’s installed technology datasets of more than 8 million installations in more than 1.3 million companies worldwide, InsideView will be providing its sales and marketing users with even deeper actionable insights.
“Our customers are some of the most savvy sales and marketing executives around, who deeply value precise information about their target prospects as well as intelligence to power up marketing targeting and multi-departmental selling for their current accounts,” said Gordon Anderson, Vice President of Content of InsideView. “By coupling the deep insights of HG Data’s technology install datasets with the most comprehensive, accurate and trusted data aggregation methods possible, InsideView continues to deliver the most powerful platform for leading sales and marketing organizations.”
HG Data currently tracks more than 1,700 technology vendors and more than 5,000 technology products in its proprietary datasets including SaaS, cloud, security, networking, storage, open source, applications, mobile, big data, CRM, virtualization, visualization and analytics. Dozens of new technologies are added monthly.
”We are very pleased to be partnering with InsideView, a true “Inside CRM” pioneer,” said Craig Harris, CEO of HG Data. “Their customers believe in tightly integrated systems and readily recognize InsideView as the most sophisticated data aggregator for sales and marketing team. We believe that by allowing their customers to consume HG Data from within their existing investment, InsideView creates the most comprehensive sales enablement and marketing intelligence tool available today.”
About HG Data
HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes more than one billion unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2010, the company is based in Santa Barbara. For more information, see http://www.hgdata.com/
InsideView provides the market intelligence you need to connect you with your target market and win their business. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 500,000 sales and marketing professionals, and in over 19,000 market-leading companies including Adobe, Hub International, Franklin Covey and O’Neal Steel. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit http://www.insideview.com.
For HG Data