User Friendly Media Announces Investment in Mobile Advertising Business, Voodoovox Inc.
The Woodlands, TX (PRWEB) February 17, 2014 -- User Friendly Media, a leading provider of media and marketing solutions for local and small businesses, has completed a private placement financing with VoodooVox Inc. pursuant to which it purchased 67,500,000 common shares and a secured debenture. As a result, User Friendly Media now owns approximately 40% of the issued and outstanding common shares of VoodooVox.
The investment in VoodooVox rounds out a mobile marketing product suite for User Friendly Media that includes a mobile app platform for small business, App Express and a digital loyalty rewards platform, Huzzah.
"The investment in VoodooVox technology enables us to provide platform services for ad serving, extensive analytics, call tracking and hyper-local targeting for our core audience of small business as well as big brands," said Bruce Howard, CEO of User Friendly Media.
In connection with the terms of the investment, VoodooVox has increased the size of its board of directors from four to five directors. User Friendly Media’s CEO Bruce Howard and CFO David Lambert have been appointed to serve as directors on the VoodooVox board.
About User Friendly Media
User Friendly Media boasts a portfolio of print, digital and mobile marketing solutions for small business. The company's product suite includes 36 print directories, App Express, a mobile app builder, Huzzah, a cutting-edge digital customer loyalty platform and GoLocal247.com, one of the fastest growing local business directory websites in the country. It’s a portfolio company of media industry merchant bank Veronis Suhler Stevenson.
About VoodooVox Inc.
VoodooVox is a leader in performance based mobile advertising processing billions of transactions for a marquee list of global clients, agencies, advertisers and publishers. Our full service mobile ad network and campaign management platform drives precision-targeted local and national ad campaigns for brand promotion, brand engagement and lead-generation. Additionally, VoodooVox provides platform services for ad serving, analytics, call tracking, and hyper local campaign targeting to a growing list of mobile ecosystem partners.
Greg Garrick, User Friendly Media, http://www.userfriendlymedia.com, +1 716-698-0666, [email protected]
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