ESA Leadership Summit Announces Two New Sessions

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The 2014 ESA Leadership Summit is pleased to announce two new sessions scheduled for Tuesday, Jan. 21, 2014. The first session, from 11:10 a.m. -12:10 p.m., is entitled “Making the Right Product & Solution Decisions for your Business” and will focus on how integrators are keeping up with rapidly changing technology in the security industry.

Changes are occurring at an unprecedented pace and have created new challenges, as well as opportunities, for security integration/installation companies. This session will be moderated by John Galante, president of AE Ventures, with Dee Ann Harn, owner/CEO of RFI Enterprises, and Michael Pope, president of Safety Technologies, Inc., serving as panelists. Attendees will learn how to evaluate new products and solutions along as well as how to determine the technical, sales and marketing proficiencies and capital needs required to deliver new offerings.

In addition, attendees will walk away from the session with the ability to benchmark their businesses against the research results from the new ESA Executive Management Professionals (EMP) group research project entitled “The EMP Product/Service Mix Optimization Study.” The study, which was funded by the Alarm Industry Research & Educational Foundation (AIREF) and conducted by Bentley University in conjunction with AE Analytics, examined how companies in the security industry are currently assessing new offerings for their businesses.

A second session on Tuesday, Jan. 21, 2014 from 2:30 p.m.-3:45 p.m. will be headlined by Henry Edmonds, founder and president of The Edmonds Group, a specialized investment bank focused on recurring revenue industries with a particular emphasis on the security alarm industry. In this session entitled “Maximizing the Value of Your Alarm Business: Value Drivers, Valuations and Capital Markets,” Edmonds will provide an insightful overview of the security industry that will help attendees understand what stimulates their businesses. Additionally, Edmonds will lead a lively discussion about industry value drivers, valuations/M&A activity and capital market conditions.

The 2014 ESA Leadership Summit has been designed to share business intelligence for growing companies and will focus on thriving, not just surviving. It will be headquartered at the Rosen Centre Hotel. Accordingly, the Summit will feature a robust speaker and seminar line-up to give attendees actionable and applicable takeaways that they can immediately implement. The event is sponsored by Interlogix, Honeywell, Axis Communications, Telguard, Tri-Ed Distribution, ADI, Altronix, Security America Risk Retention Group, 2GIG Technologies, AlarmBiller,, Bosch, DSC, GEM Electronics, Intertek, I-View Now, Linear, Micro Key Solutions, Monitor America, LLC, OpenEye, OPTEX, PROTECH/Protection Technologies, Uplink, WeSuite, and Yale Locks & Hardware.

To register, go to For more information, call ESA’s Member Service Center at 972-807-6801. For Leadership Summit sponsorship opportunities, please contact Shannon Murphy at Shannon(dot)Murphy(at) or call her at 972-807-6835.

About ESA

Established in 1948, the Electronic Security Association (ESA) is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at (888) 447-1689 or on the Web at

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