The old wholesale business model is becoming obsolete these days, particularly in certain areas of the country, which is why we’re introducing this new website
Vernon, CA (PRWEB) January 14, 2015
As part of a company-wide goal to bring wholesale into the 21st Century, NUX Group, Inc. will launch a new website tailored to support wholesale distributors rather than consumers.
The company, which sells American-made athletic apparel and accessories for women, already has a site for general consumers to purchase stylish athletic wear, but the wholesale site will be geared toward helping retailers with their wholesale planning and purchasing.
“This website will hopefully take the guesswork out of shopping and will also eliminate the need to sift through many pages of ‘Available To Sell’ lists that sales reps and retailers often have to go through," said company President Malek Neman.
Retailers will be able to use the website's merchandising tools to display and present NUX clothing in their stores. Guides and video tutorials will be provided to help retailers by suggesting various merchandising options.
Retailers will need to sign in with a private username or password which will allow them to log in and view information not available to the general public. Products will be categorized by price, availability, color and other categories, and each product listing will be accompanied by a detailed photograph and a video of the item on a live model.
The new website will also give retailers a window into NUX's available inventory so that they can gauge how much product to purchase and whether or not to stock up on something at any given time.
“The old wholesale business model is becoming obsolete these days, particularly in certain areas of the country, which is why we’re introducing this new website," Neman said. "Yes, we do the tradeshows, we exhibit and travel, but if you can’t make it to the shows, simply log in with the username and password and you can view all the specials and sales from the website.”
Neman acknowledged that traveling to trade shows is becoming more expensive, especially for smaller business owners. The website will help retailers and wholesalers access NUX Group, Inc. products from wherever they happen to be and their products even ship internationally.
NUX is a activewear & lifestyle brand for women. “Our brand philosophy is we don’t produce for super athletes, we produce for super women," said Neman. "We try to provide outfits that women can wear to the gym and then use our popular "Athleisure" items to finish up their errands around town afterwards.”
About NUX Group, Inc.
NUX Group, Inc. is an Vernon, California based company that provides active wear for inspired living to women that do it all. Since 2008, NUX Group, Inc. has manufactured all of their products in the U.S. For more information on NUX Group, Inc., please visit nuxusa.com.