Simparel Bolsters Sales Efforts with Fashion Technology Professional Monica Chang

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The leader in next-generation fashion business software has recruited the experienced sales and business development executive to the newly-formed position of Senior Director of Strategic Accounts.

Simparel, Inc. (, leaders in next-generation enterprise software for fashion and consumer goods brands, manufacturers and retailers, announces the appointment of Monica Chang to the position of Senior Director of Strategic Accounts. Working from the company’s Midtown Manhattan headquarters, Ms. Chang will leverage her considerable business development and fashion industry experience to consult large and fast-growing apparel, footwear and accessories companies on the business improvement opportunities available through the latest in ERP, PLM and other strategic information technologies.    

“We are pleased to welcome Monica to the Simparel team,” said John Robinson, Senior Vice President of Sales and Marketing. “We know that the professionalism and industry expertise that she brings to her work will be well-received by both new and existing clients. As more and more companies are recognizing the critical role that modern IT plays in meeting the challenges and seizing today’s industry opportunities, we are expanding our capacity to inform and service the growing demand for Simparel.

Ms. Chang has previously held leadership positions as Senior Director of Strategic Fashion Accounts at Lectra, Vice President of U.S. Sales and Client Services at CBX Software (formerly Core Solutions), and Vice President of Client Engagement for ELEADS, Inc. Immediately prior to joining Simparel, she served as Director of North American Sales at

“I am honored with the opportunity to join Simparel at such an important time for our industry,” noted Chang. “I look forward to working with many new and previous clients to determine how these next-generation software solutions can help them achieve greater success and profitability.”

Monica holds a B.S. in Business Administration from Babson College and a Master’s Degree from Pratt Institute.

About Simparel

Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers and vertical retailers to reach their full potential by accelerating and improving performance across the entire business and global supply chain. The Simparel Enterprise Solution provides global process visibility, control and collaboration by combining traditionally independent Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements and Manufacturing Planning (MRP), Electronic Data Interchange (EDI), Warehouse Management (WMS) and other productivity tools into a single, fashion-focused business system.

The fully integrated end-to-end functionality of Simparel keeps teams and vendors working on the same page. Real-time visibility into product development, orders, inventories, production and supply chain processes enables users to make more informed decisions - faster - across the entire business. The next-generation Simparel software architecture is simpler to deploy and offers greater scalability, performance and total cost of ownership than traditional enterprise solutions. Clients routinely report cost reductions and increased agility and responsiveness across their product development, sourcing, manufacturing, distribution and other business processes with Simparel. For more information, visit

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Simparel is a registered trademark of Simparel, Inc.
All other trademarks and trade names are the property of their respective holders.

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Simparel - Fashion & Apparel ERP, PLM and Enterprise SolutionsMonica Chang Sr Director Strategic Accounts Simparel