Dale Ketcham of SpaceFlorida and Dr. Mark Rosenberg of Task Force for Global Health Slated to Keynote at ASAP Global Alliance Summit

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Ketcham will discuss the crucial role of partnerships in the “the new space industry”; Dr. Rosenberg will describe collaborating to address global health challenges

The Association of Strategic Alliance Professionals (ASAP), the world’s leading professional association dedicated to the practice of partnering and alliance management, announced the keynote speakers for its forthcoming 2015 ASAP Global Alliance Summit March 2-5 at the Hyatt Regency in Orlando, Fla. Dale Ketcham, chief of strategic alliances for SpaceFlorida, and Dr. Mark Rosenberg, president and CEO of The Task for Global Health, both will speak on Tuesday, March 3, during the global summit’s morning plenary session.

“ASAP is honored to introduce these two innovative and collaborative leaders who on a daily basis harness the power of partnering to achieve extraordinary things on behalf of humanity,” said Michael Leonetti, president and CEO of ASAP. “SpaceFlorida forges unique partnerships and is unleashing the power of entrepreneurial alliances to explore our ‘final frontier.’ Dr. Rosenberg’s organization collaborates to create the critical mass needed to tackle global-sized health issues—such as access to treatment for multidrug-resistant tuberculosis and improving road safety.”

Ketcham will launch the plenary session as the 2015 Summit keynote speaker with “The New Space Industry: Partners for the Future,” Tuesday morning, March 3. His talk will explain how government funding constraints are changing the space industry and fostering cross-industry collaboration. Space Florida, a government entity, is forging innovative collaborations with diverse partners—from avant guard billionaires and space entrepreneurs, such as Elon Musk’s SpaceX and Jeff Bezo’s Blue Origin, to innovative university R&D programs. These partnerships are pioneering innovative projects, such as mining asteroids for their minerals, space vacations via private space shuttles, and technology to put constellations of baseball-sized nanosatellites into space.

Later Tuesday morning, March 3, Dr. Rosenberg will present the special conference keynote, “Fostering Real Collaboration: Lessons from Solving Global Health Problems,” following the 2015 ASAP Alliance Excellence Awards ceremony. The Task Force for Global Health, based in Decatur, Ga., has fostered successful collaborations addressing a range of global health issues. Rosenberg will draw on his co-authored work "Real Collaboration: What Global Health Needs to Succeed" (University of California Press, 2010) to outline a blueprint for successful collaborations that includes a “Partnership Pathway” developed based upon these experiences in global health collaboration. He will show how diverse stakeholders, including global and regional agencies, businesses, non-governmental organizations, and other nonprofits, can shed their self-interests and work together to meet challenging goals.

The annual ASAP Global Alliance Summit is the world’s largest gathering of alliance, partnering, and business collaboration professionals. For more information or to register for this year’s summit, visit http://www.asapweb.org/summit.

The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliance management and partnerships. Founded in 1998, the organization provides professional development, networking and resources for cultivating the skills and toolsets needed to manage successful business partnerships. ASAP’s professional certifications include the Certificate of Achievement-Alliance Management (CA-AM) and Certified Strategic Alliance Professional (CSAP). Active global members include AbbVie, Astellas, AstraZeneca, Capgemini, Cisco, Citrix, Covance, Dell, Eli Lilly and Company, IBM, the Janssen Pharmaceutical Companies, KPMG, Merck, Microsoft, Mission Pharmacal, NetApp, Novartis, Sanofi, SAS, Schneider Electric, Takeda, Verizon, VMware, The Warren Company, and Xerox. A complete list of global members is available at http://www.strategic-alliances.org.

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