Berry Jewelry Adopts Simparel Enterprise to Gain Design to Delivery Visibility

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Global jewelry and accessories brand Berry Jewelry is replacing general industry ERP software with the all-in-one Simparel Enterprise fashion solution. The new cloud-based system will provide needed front-end design and development capabilities, while ensuring the accurate and up to date flow of information needed to support improved process visibility and decision-making throughout the business.

Simparel, Inc. (, leaders in next-generation business software for fashion and consumer goods brands, manufacturers and retailers, announces that global jewelry and accessories brand Berry Jewelry has begun implementation of the cloud-based Simparel® Enterprise solution at its New York City headquarters and other global offices. By replacing general industry ERP with the fully integrated fashion ERP, product lifecycle (PLM), supply chain (SCM), and warehouse management (WMS) solution, the private label and brand wholesaler expects to gain full visibility into the entire design to delivery processes and empower its teams and business partners to make faster, better-informed decisions.

“As a design-focused company, we need much more business information than our Sage MAS 200 accounting/ERP system can currently provide,” explained CEO Martha Berry. “Most importantly, we wanted a system with PLM capabilities that could start at the design phase and carry us all the way through to sales and shipment. After carefully evaluating more than ten systems, our cross-functional power user group declared Simparel the hands down choice based on its scope of functionality, performance and ease of use.”

Berry Jewelry will leverage the fully integrated capabilities of Simparel to track and manage its design, product development, purchasing, sales, shipping, accounting and other processes across its offices in the United States, China and India. The PLM capabilities built into Simparel will also support design and development collaboration with the company’s more than 50 global private label retail partners.

“After struggling for some time to create our own database and reports with off-the-shelf software, we are particularly looking forward to the flexible and robust reporting capabilities in Simparel,” continued Berry. “We also like the fact that Simparel will give us easy integration with Microsoft® Excel® spreadsheets. We are already enjoying working with their talented implementation team.”

“We are pleased with the opportunity to partner in the continued success of Berry Jewelry,” added Simparel CEO Steve Vogel. “We look forward to helping them gain the visibility and control they need to grow and prosper into the future.”

About Berry Jewelry
Founded in 1987 with a commitment to design excellence, customer service, and quality production, Berry Jewelry is recognized for its unparalleled knowledge of, experience in and talent for design. Twenty eight years later, under the continuous leadership of the CEO and Founder Martha Berry, the company flourishes as a global business brand with four offices and over fifty private label partnerships worldwide and a reach that extends beyond the realm of jewelry to hair, scarves, belts, bags, and small accessories lines. The recently launched Berry line features retail jewelry and hair accessories that are sold in department stores across the USA. For more information, visit

About Simparel
Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers and vertical retailers to reach their full potential by accelerating and improving performance across the entire business and global supply chain. The Simparel Enterprise Solution provides global process visibility, control and collaboration by combining traditionally independent Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements and Manufacturing Planning (MRP), Electronic Data Interchange (EDI), Warehouse Management (WMS) and other productivity tools into a single, fashion-focused business system.

The fully integrated end-to-end functionality of Simparel keeps teams and vendors working on the same page. Real-time visibility into product development, orders, inventories, production and supply chain processes enables users to make more informed decisions - faster - across the entire business. The next-generation Simparel software architecture is simpler to deploy and offers greater scalability, performance and total cost of ownership than traditional enterprise solutions. Clients routinely report cost reductions and increased agility and responsiveness across their product development, sourcing, manufacturing, distribution and other business processes with Simparel. For more information, visit

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Simparel is a registered trademark of Simparel, Inc.
Sage MAS 200 is a trademark of Sage Software, Inc.
Microsoft and Excel are registered trademarks of Microsoft Corporation in the United States and/or other countries.

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