Natural health product safety and purity an official priority at online marketplace

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American retailers have just been ordered to pull products from their shelves due to false claims and dubious ingredients. ensures natural health product safety with Health Canada-issued Natural Product Numbers (NPN) and rigorous standards.

Logo of, a Natural Health Products Online Marketplace located in Toronto, Ontario
“Vitarock cares deeply about natural health product safety and purity so people can feel good about what they are buying and putting in their bodies.” — Vitarock founder & CEO Alicja Wojewnik.

When it comes to natural health product safety, it’s hard to know who to trust. Could that echinacea capsule contain not even a trace of echinacea? And what about other supplements? Could they be filled with rice and anything but the healing herbs featured on the label? Astonishingly, those were just some of the inconsistencies found in supplements tested from US shelves last month, according to a report by CBS News on Feb 3, 2015. This led to a crackdown by the New York Attorney General whereby herbal supplement retailers are now being forced to pull those products from their shelves.

Natural health product online marketplace adheres to government regulations surrounding supplements. If Health Canada deems a product to be safe, effective, and of high quality, the product is issued a Natural Product Number or NPN. All of Vitarock’s Canadian and American produced supplements are not only subject to Vitarock’s stringent criteria, they also list their Health Canada-issued NPN. The NPN assures consumers that the products actually contain what’s on the label and do what they claim to do. Products can be searched via the government’s Licensed Natural Health Product Database.

“Vitarock cares deeply about natural health product safety and purity so people can feel good about what they are buying and putting in their bodies.” says Vitarock founder & CEO Alicja Wojewnik. That’s why Vitarock’s electronic storefront displays full ingredient lists for every product, and enables shoppers to search by fair trade, non-GMO, certified organic, and eco-friendly products. Several Vitarock suppliers are Certified B Corporations, which means they adhere to strict standards of social and environmental performance, accountability and transparency. Shoppers can also browse Vitarock’s health blogs, and get a free phone consultation from Vitarock’s in-house doctor, Dr. Karol Wojewnik, MD.

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair.

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Ian Batt
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since: 05/2013
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