With our strong background in Sales and Marketing, combined with our Workplace Research Coverage, we are uniquely positioned to help enterprises navigate the shift to Digital Business.
Palo Alto, CA (PRWEB) February 20, 2015
The newest research and advisory firm, Aragon Research, announced the expansion of its Research and Advisory Service for Business Executives, BIZTEX, which will include a specific focus on Sales and Marketing. This new focus area comes after Aragon Research received client demand for more role-focused research and topic areas.
In a recent report, Aragon Research predicted that through 2018, the Chief Marketing Officer will be the primary driver of technology purchases and the primary influencer of customer engagement strategies. This prediction reveals the ever-changing nature of the business world- it is a realm driven by technology and by customers who are tech-savvy. Today’s customers engage with brands through online platforms and express their complaints through these platforms as well. Similarly, Sales Executives have also experienced an increase in technology buying power- such as with the onset of predictive lead scoring applications- to further enable their sales teams.
“Machine Learning is being combined with traditional workplace technologies to create new business applications that are giving sales and marketing teams a competitive advantage,” said Jim Lundy, Founder and CEO of Aragon Research. “With our strong background in Sales and Marketing, combined with our Workplace Research Coverage, we are uniquely positioned to help enterprises navigate the shift to Digital Business.”
Aragon Research for Sales and Marketing Executives includes everything that the current BIZTEX service offers, including Interactive Research, the online community called Aragon Insight, and access to analysts. To learn more about this new service, visit Aragon's website here.