E-Z Mart Selects PriceAdvantage Fuel Pricing Software

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Accelerates Fuel Price Changes for 286 Convenience Stores From Nearly Four Hours to Just Minutes

E-Z Mart Select PriceAdvantage Fuel Pricing Software

E-Z Mart

Simply put, we wanted greater speed and control over our fuel pricing.

PriceAdvantage, a fuel price management software company and division of Skyline Products, announced today that E-Z Mart has chosen PriceAdvantage software to drive fuel pricing automation at 286 convenience stores throughout Arkansas, Louisiana, Oklahoma, and Texas. E-Z Mart selected PriceAdvantage based on the software’s automation of manual processes, management by exception tools, and demonstrated return on investment.

“Simply put, we wanted greater speed and control over our fuel pricing,” stated Liff Luthringer, Vice President of Petroleum Operations. “We chose PriceAdvantage because it allows us to push instant price changes from the store support center and more efficiently manage and analyze the data used in pricing decisions. More time is now available for analyzing the hard pricing decisions and finding ways to improve the performance of our fuel business.”

E-Z Mart selected the PriceAdvantage SaaS solution to leverage the benefits of a cloud service model including the low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits. Implementation will take just weeks thanks to the pre-built integrations with E-Z Mart’s current accounting and point-of-sale systems and the agile project management practices utilized by the PriceAdvantage implementation team.

“Our integrations with PDI and VeriFone complete the full-circle pricing process. It consolidates disparate data so that Liff and his team can automate the majority of their pricing decisions in just minutes, letting them focus on those stores that require thought and are not routine,” shared Chip Stadjuhar, President and CEO of Skyline Products. “Now E-Z Mart can push new prices and automatically update their POS systems, pumps, price signs, and receive price change confirmation in just minutes.”

“We tested the software at a few stores and ran the numbers. We know that PriceAdvantage will make us faster and more competitive, and we are confident that it will make us more profitable,” stated Luthringer.

About PriceAdvantage
PriceAdvantage creates Software to Fuel Your Pricing StrategyTM. Our easy-to-use, highly configurable solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation – all in just minutes. PriceAdvantage is a privately held U.S. company singularly focused on fuel pricing software. Our parent company, Skyline Products, produces retail software solutions and thousands of American-made gas price and transportation signs annually. Learn more at http://www.PriceAdvantage.com.

About E-Z Mart Stores
E-Z Mart is a family owned and operated chain of convenience stores with nearly 300 locations in the states of Arkansas, Louisiana, Oklahoma and Texas. The chain was founded by Jim Yates in 1970 with the first store in Nashville, Arkansas. Through his vision and the combined efforts of himself and the entire team of E-Z Mart family associates, the company has grown and remains committed to the mission of ‘Making Life EZR 4 U!’, our customers.

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Allison Wroe
since: 10/2009
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