Calling All Doctors – Reputation Management Goes Mobile

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Texting Doctor Reviews Makes Process Pain-Free for Patients and Gives Medical Practices Another Channel To Grow Referrals

Protecting Your Online Reputation
"Doctors who do not pay attention to their online reviews are ignoring a real marketing opportunity for their practice," said Greg Zola, CarbonFoot Medical Founder and Digital Strategist.

A new mobile feature for physician reputation management is now available from CarbonFoot Medical - a medical marketing agency. Patients now can text message a review of their doctor, eliminating a key hurdle for generating physician reviews. The new mobile capabilities allow patients to submit their reviews of a doctor’s practice directly through text messages sending the review to a variety of doctor review sites.    Just as important, a copy of the review is instantly sent to the practice and gives doctors real-time evaluations of their service. Reviews are populated on important and highly-rated doctor review sites such as Yelp, Google+, Healthgrades, Vitals, Ucomparehealthcare and RateMds among 60+others.

In a 2014 consumer survey conducted by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. The goal of the survey was to understand how online reviews influence the attitudes of consumers toward local businesses and how they directly affect consumer purchase decisions. Online reviews have become the ultimate source for patient feedback and medical practice research. According to BrightLocal, nearly 9 in 10 consumers have read online reviews to determine the quality of a local business; and of those consumers, 39% read reviews on a regular basis.

"Doctors who do not pay attention to their online reviews are ignoring a real marketing opportunity for their practice," said Greg Zola, CarbonFoot Medical Founder and Digital Strategist. "According to the BrightLocal survey, a negative review could make you lose a potential patient."

Reputation management services should help mitigate damage done by bad patient reviews, increase positive patient review postings, and monitor medical reputation on 60+key review sites. For further information on medical reputation management and other online patient referral insights for 2015, doctors or medical practice administrators can attend a NYC Digital Breakfast seminar hosted by Google – April 8th, 2015 from 9:00 am – 10:30 am.

Founded in 2007, CarbonFoot Medical assists medical practices and healthcare organizations to increase patient referrals primarily from online channels. Medical marketing programs include a full suite of digital advertising channels. Physician and healthcare organization marketing dollars work harder to acquire new patients with implementation of medical search engine marketing, digital strategy tailored to target patient populations and geographies, paid search advertising programs (PPC/SEM), medical SEO, social media, email marketing, doctor/practice reputation management, video production, medical blogging, display advertising and Google, Bing and Yahoo paid search marketing. CarbonFoot Medical tailors digital marketing services to fit the unique needs of medical specialties or healthcare organizations with a level of expertise not found from generic, out-of-the-box agency solutions.

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Greg Zola
since: 10/2013
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