If an online business diligent in engaging with its customers, chances are they will return the favor.
Rochester, MI (PRWEB) March 05, 2015
How a company performs in the eyes of its customers with regards to customer service is as important as the quality of the products sold. Often times, business profiles (such as those from Google) are at the top of search engine results, and the more reviews a business has on these types of sites, the more likely a potential customer is to want to do business with them.
Performance Reviews
Autoresponder Max's newest email campaign solicits reviews from eCommerce customers on behalf of the business, using the review site of their choosing. Google and other search engines index these types of reviews, thus further improving how a business will appear in search results, giving added SEO as the icing on the eCommerce cake! This new campaign is titled "Performance Reviews" and it joins the existing Product Review email campaign, creating additional channels through which customers can provide their feedback a business's service and product offerings.
Customers who have had a positive experience with an online retailer are generally happy to give a glowing review, if given the opportunity. Even more so if they are specifically asked for one. Autoresponder Max allows all customers the opportunity to review the business, regardless of what type of experience the customer had, so that the reviews are legitimate and not skewed towards users with positive experiences only. More and more transactions are happening online instead of in brick and mortar stores, with fewer face to face transactions. However, that does not mean that online customers don’t engage with an online business, nor does it mean the human component is absent from online transactions. If a business is diligent in engaging with its customers, chances are they will return the favor.
Responsive Design:
Further enhancing the way customers engage with retailers was the driving force behind Autoresponder Max's other recent enhancement: the addition of responsive design templates. Responsive design is critical to delivering a consistent message to customers across multiple devices. Online shoppers are frequently accessing email through multiple devices, and being cognizant of that is important because emails should look consistent across platforms. That's why the addition of responsive templates was considered to be a high priority when upgrading the suite of available email campaign templates.
Founded in 2011, Autoresponder Max is a leader in email remarketing. The company offers a wide range of email services designed to boost its client’s revenue by increasing conversion rates.
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