® Apartment Revenue Management Scores Big in South Texas New Construction Lease-Up

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MacDonald Companies’ Oakland Hills Apartments Attains Stabilized Occupancy Beyond Income Projections

Edward B. Partridge, CPM, HCCP

RentPush was literally worth a million dollars to us. Edward B. Partridge

Construction began on Oakland Hills Apartments in October 2013; they received their first certificates of occupancy in January 2014. October is not an ideal time to begin leasing a new construction apartment community, even in southern Texas. Prospective residents are not as inclined to move during the school term with winter weather and the holidays at hand.

MacDonald Companies Inc. decided to incorporate an apartment revenue management software service to assist in the challenge. They selected, a division of software developer and Internet services provider,® which has been serving the multifamily industry since 2000. As the lease-up commenced, MacDonald soon discovered how RentPush was not only a pricing advocate; it was also tailored to balance lease expirations and reduce vacancy loss by narrowing lease versus occupancy dates and by incorporating many key performance indicators. The software’s algorithmic formula operates within the owner’s specific control parameters to determine absorption versus price and term for the best outcome. RentPush was also quick to adapt to changes in delivery schedule, which are common in apartment construction.

A year later, Oakland Hills was 97% occupied, having achieved a stabilized occupancy of 93.3% in just seven months. Rent per occupied unit increased by 15.4% during the first year. The resulting actual rent per occupied unit exceeded pro-forma by $50 per unit, which generated an additional $83,700 in annual income. When applying a 6.5% capitalization rate, the gain equaled a value of 1.3 million over projections.

“RentPush was literally worth a million dollars to us,” says Ed Partridge, CPM®, HCCP, Asset Manager for MacDonald Companies. Mr. Partridge discusses how Oakland Hills advanced in a video interview located at A copy of the Oakland Hills Case Study is also available for download at this location.™, a division of that analyzes and acquires aggregated market data for subscribers, reported a 2.1% increase in net rents between October 2013 and October 2014 for apartments within a fifty mile radius of Oakland Hills, representing eighty-seven apartment communities in parts of San Antonio, Universal City, Live Oak, Selma, Converse and Schertz. Oakland Hills increased 13.3% over market trends.

How RentPush Works

RentPush is asset optimization software based on scientific modeling and simulation combined with operational controls, performance goals, compliance platform, ROI monitoring and forecasting. It won the 2014 Multi-Housing News Technology Choice Award for Revenue Management.

RentPush collects and translates integral market data into optimum rent while providing modifications of how operations are impacting assets. It raises flags, offers perspective and generates prime rates for renewals and new leases to maximize total revenue growth. publishes pricing in compelling, streamlined sequences that eliminates objections and frustrations associated with demand and pricing selections. Integrations are available with popular property management accounting software and other services.

RentPush Science

  • Linear/Non-linear Programming Optimization
  • Artificial Intelligence Neural Network
  • Time Series Forecasting
  • Data Normalization
  • Quantifying Perception & Performance Based Attributes
  • Intelligently Applies Analytics

Performance Boosters

  • Adkast Price Publishing
  • Commission Calculator
  • Mobilized Unit Inspection
  • Mobile Make Ready
  • MarketSurveyTools Competitive Data
  • ILoveLeasing CRM Actual Demand

About MacDonald Companies Inc.

MacDonald Companies Inc. is a family-owned group of companies specializing in developing, building, and managing multi-family neighborhoods across Texas. They are committed to build with sustainability, quality and comfort in mind. For thirty years, MacDonald Companies has been actively involved in development of subdivisions, including the installation of streets and utilities, as well as the construction of single family, multifamily, and commercial units.

MacDonald Companies is a member of the National Association of Home Builders’ (NAHB) and serves on the Rural Housing Council and Multi-family Council, along with state and local government affairs committees.

About® Ad Agency | Software Development | Business Intelligence is recognized as an established leader for website, Internet marketing and software development services since 2000. With offices located in Tulsa, Dallas, and Houston, the company has been distinguished as one of INC5000’s fastest growing companies. is a recipient of International Summit Creative Awards for creative and communication excellence and Internet Advertising Competition (IAC) awards for best real estate website and for outstanding websites. is also a Webby Honoree and has also received W3 Video awards from the Academy of Interactive and Visual Arts for B2B branded content and promotional branding. Multi-Housing News awarded two products with Technology Choice Awards: IloveLeasing for Lead Management and RentPush for Revenue Management for superior service and innovation. offers a wide selection of professional services including web design and development, touchscreen kiosks, Internet lead generation tools, online advertising, consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. The company also provides branding services, video/multimedia production, print media, and copywriting, as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming.

The company has developed CRM (customer relationship management) products, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales and increase property values. These applications are branded under™,™,®,™,® Revenue Management Asset Optimization and RentIntel™ Business Intelligence. provides web-based prospecting, marketing, advertising management, and support services.

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Katheryn Freeberg
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