Breaking Matzo, a New Online Resource for Passover, Launches

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Breaking Matzo, an online resource created by Boston venture capitalist Andy Goldfarb, is dedicated to making Passover magical, memorable, and meaningful.

Just in time for Passover, today marks the launch of a new online resource, Breaking Matzo is a unique online space that aims to make the celebration of Passover, the Jewish holiday of liberation and renewal “magical, memorable, and meaningful,” in the words of Breaking Matzo’s founder, Andy Goldfarb.

While several online resources for Passover exist, none combine and integrate its three pillars of –– Food, Fun, and Philosophy –– in a user-friendly platform that uses social media to invite others to share their Passover moments. Where else could a reader find six different internationally themed recipes for the ritual fruits and nuts dish, Charoset, drawn from Jewish communities around the world, with easy-to-follow recipes and the history of Jewish communities in the Diaspora. Or a suggestion for a “Lightning Fast Seder for Kids?” Or a “Lucky” Matzo Ball Soup recipe?

Breaking Matzo’s navigation helps visitors select content that is Kid Friendly, Over the Top and Fast & Fun. Family recipes, Passover themed Arts and Crafts projects, Discussion Topics for Family Seders, as well as Jewish history and explorations of bible references relevant to the Passover holiday are plentiful on the site. There are downloadable recipes, how-to videos, photographs, and resources to take the reader deeper into the meaning of the holiday.

For Goldfarb, a Boston based venture capitalist, Passover is a central event on his family’s annual calendar. Breaking Matzo is his “passion project.” … Goldfarb used the snowy weekends of this winter to develop the content for Breaking Matzo.

“As a father, I wanted to make Passover as magical, meaningful, and memorable for my own growing family as it has always been for me. So, I created a whole set of special activities for the holiday that would involve all my kids. We get started on some of our Passover projects as early as the fall during Succoth!” Over the years, the Goldfarb family has developed its own recipes, written its own Haggadah, created special kid friendly projects, and put together a series of discussion topics for a Seder that involve and invite all generations at the table to participate.

Goldfarb engaged Rival Marketing, a Cambridge digital media food marketing agency to develop the website complete with cooking videos and lush photography. Local food writer, Louisa Kasdon, consulted on the content.

The result is free, online resources that Goldfarb hopes will help any visitor create “an extraordinary Passover celebration for their family, this year and each and every year.” Updates on Breaking Matzo can be found at and on Twitter (@breakingmatzo), Facebook (Breaking Matzo), and Instagram (Breaking Matzo).

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Christine Fiske
Consultant to Breaking Matzo
+1 (617) 615-1961
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since: 02/2015
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