A taxing issue: ParcelHero says ensure your shipping costs are in the black

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As tax deadlines approach delivery should appear as income not expense, says international courier

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Successful retailers balance sheets will show shipment as an income generator, not a wasted expense.

With the UK tax year ending on April 5 and US tax returns due on April 15, international e-commerce delivery experts ParcelHero say it is time delivery costs appeared in black ink rather than red in yearly accounts.

Many retailers place shipping firmly in the expenses column, whereas it should be seen as a significant revenue generator, says the London-based global courier company.

Rather than look upon deliveries as a necessary evil of internet trading, ParcelHero argues retailers who offer greater choice of delivery times, options and prices, stand a greater chance of winning new customers than those who fail to see how deliveries can enhance sales.

ParcelHero’s Head of Public Relations, David Jinks MILT, says: ‘There are a surprising number of businesses, particularly SMEs and start-ups, who haven’t yet grasped that attractive delivery options can win new customers just as much as the design and quality of a product and its price point. Delivery should be a vital part of overall sales strategies.’

Says David: ‘Of course some delivery choices can be obvious sales drivers, such as free shipping, but other options will also win new customers. Switched-on retailers are offering a mix of competitive standard delivery prices, next-day, Sunday, nominated day and even evening next-day options. Add to this handy drop box deliveries, and even small businesses begin to have a serious advantage over those competitors who offer only one or two options.’

David continues: ‘Customer’s time is money. Rather than stay at home for a delivery, they will often be prepared to spend a little more on shipping costs than wait in all day.’

By working with their delivery partners, business of all sizes can develop a range of shipping options to ensure they are more attractive than competitor sites. Says David: ‘Whatever the size of a company, from the smallest internet start-up to a global giant, discussing opportunities and collaborating with delivery partners will deliver significant advantages.’

‘Next year, retailers' and manufacturers' balance sheets should show shipments have been an income generator, rather than a wasted expense.’ David concludes.

For more information on international shipping see http://www.parcelhero.com

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David Jinks
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