Mashable Announces David Yi as First Fashion Reporter

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Yi will lead fashion coverage as part of Mashable’s growing Lifestyle vertical.

Mashable, the leading media company for the digital generation, announced today that it has hired David Yi as its first Fashion Reporter, to cover fashion and how digital has transformed its constantly evolving world.

Fashion has become part of the digital generation’s daily lexicon, reaching beyond the runway and impacting everything from pop culture moments like red carpet award shows and sports events like the Olympics or Super Bowl, to the new class of wearable devices that aim to be both smart and stylish. In his new role, Yi will lead fashion coverage while keeping social, mobile and multimedia storytelling top of mind.

“From our highly visual Retronaut stories illustrating the evolution of fashion in decades past, to our coverage of innovative digital campaigns by fashion brands, our global audience has always shown an interest in fashion and how it shapes the world around them,” said Jim Roberts, Chief Content Officer and Executive Editor. “We look forward to further expanding our coverage of the fashion world with David, and know that he’ll be an excellent addition to our editorial team.”

Prior to joining Mashable, Yi was a regular contributor to GQ, Harper’s Bazaar,, Fashionista, Refinery29 and The Hundreds. Previously, he was a writer at Women’s Wear Daily, where he covered menswear, and a consultant at Harper’s Bazaar, helping launch a new series around notable figures in fashion and entertainment on Twitter.

Before that, he was a stylist at Capitol Records and covered fashion for a number of publications, including the New York Daily News, New York magazine and People magazine.

Yi is a graduate of University of Southern California, where he studied broadcast journalism. He joins Mashable this month and can be found on Twitter at @seoulcialite.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles and London.

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