Former CIO of United Continental and Electronic Data Systems (EDS) joins App Orchid as an advisor to promote Industrial Internet of Things with Artificial Intelligence.

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After multiple global deployments of its AI solution for utilities, App Orchid is looking to expand to strategic industries like Aviation, Insurance, Healthcare and other IoT heavy business functions. To help with that goal, Keith Halbert, former CIO of United Continental and EDS will be advising them with the strategy, App ideas and the go-to market model to introduce this groundbreaking product to the IoT ecosystem.

lack of integration with unstructured human intelligence like maintenance logs, memos, and manufacturer specifications in addition to piloting skills leaves a gap in the airlines’ quest for the “perfect flight”

The success of Internet of Things (IoT) based apps lies at the intersection of machine intelligence and the human ability to process that intelligence. For example, the aviation and aerospace industry have the most instrumented and connected systems among peer industries. Their innovations have been forbearers of situational awareness and control system based technologies across several other industries. Despite these advances, lack of integration with unstructured human intelligence like maintenance logs, memos, and manufacturer specifications in addition to piloting skills leaves a gap in the airlines’ quest for the “perfect flight”.

To guide App Orchid technology towards addressing the aerospace industry challenges we are pleased to announce the appointment of Keith Halbert to the advisory board. Keith served as EVP and CIO of United Continental Holdings prior to being Chief Development Officer at Delta Airlines and Home Depot.

“App Orchid is building apps that can process combined structured and unstructured data. A series of unfortunate recent events in the airline industry have highlighted the need for tighter integration of human information with asset management and traditional analytical applications. Our technology uses artificial intelligence and natural language enabled data science to look for outliers and patterns across machine and textual data. We are very excited to invite Keith to our advisory board. His wealth of knowledge and experience will help us to advance our IoT apps to strategic industries beyond energy and utilities, where we have already demonstrated success with multiple clients” said Krishna Kumar, founder and CEO.

“App Orchid’s unique platform and apps offer a digital solution across multiple industries, particularly in the airlines ability to address operational compliance, safety and workforce collaboration. App Orchid’s proven track record in working with physical assets and human data/sensors within the energy space illustrates its deep expertise with cognitive systems. Complexities in maintaining maintenance records, capturing insights from maintenance crews and pilots lead to costly downtime and inefficiencies. This technology combined with an interactive mobile interface promises to improve safety, reliability and performance of airline assets,” said Keith Halbert, advisor to App Orchid and CEO of HalbertGroup Consulting.

Mr. Halbert is a seasoned executive with over 34 years of information technology, supply chain and business systems experience within twelve Fortune 100 companies. His experience spans a diverse set of industries, including financial services, retail, communications, transportation, insurance, and information technology services. Mr. Halbert currently serves as the Founder and President of The HalbertGroup, providing strategic information technology services for companies.

Prior to founding The HalbertGroup, Mr. Halbert served as Executive Vice President and Chief Information Officer of United Continental Holdings. He has also held several management and leadership positions at various companies including United Airlines, Electronic Data Systems, Home Depot, First Data Corporation, and Delta Air Lines.

About App Orchid Inc
AppOrchid Inc uses cognitive computing and next generation user experience as a means of providing multi-device apps across the enterprise value chain. Using ground-breaking data science, artificial intelligence and natural language interface, analysts can now develop powerful business apps and solutions with minimum IT oversight and governance. AppOrchid has put together an expansive ecosystem of customers, partners, developers and innovators to help build intelligent Big-Data apps across enterprise functions. For more information, please visit

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Krishna Kumar
AppOrchid Inc
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