SureCritic Hits 1 Million Verified Customer Reviews

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As consumer wants and needs shift toward verified customer reviews, SureCritic, the Industry’s first transparent and verified SocialCSI platform, proves to be a hit with online vehicle and service shoppers.

SureCritic, creators of the industry’s first SocialCSI® Customer Experience Management (CEM) platform combining the best features of reputation management and traditional CSI, announces its transparent and verified customer reviews have hit the one million reviews mark. To achieve this level of success in just four years proves consumers are hungry for SureCritic’s verified depiction of customer’s experiences at dealerships and repair shops that cannot be manipulated or “gamed” like other review sites.

“We’re very excited at the success we’ve seen so far,” said David Brondstetter, CEO of SureCritic. “Today’s consumers love review sites, but they’re also really savvy when it comes to perceptions of cherry-picking only happy customers or manipulating reviews to put a business in the best light. Our success proves that consumers value our completely transparent process, while dealerships and repair shops appreciate having actionable data that can improve their social standing.”

SureCritic integrates with information from the businesses’ point-of-sale system and emails the customer requesting a review within 24 hours of their visit. Once the customer has completed the review, it is verified through SureCritic and shared on a SureCritic website unique to that business.

“By verifying customer status for each review and publishing it (regardless of score) on a review page that’s unique to the business and free of competitive advertisement, we satisfy the consumer’s need for transparency and verification, while limiting the risk of defection for dealerships and repair shops,” said Tim Fiorito, COO of SureCritic. Fiorito goes on to say, “Because we verify customer status, we don’t need to employ filtering algorithms and our reviews can’t be gamed or prequalified making us the most honest and accurate depiction of auto-related businesses on the Web.”

The platform does not prequalify customers before asking for a review. If a review is negative, SureCritic’s Low Score Diagnostics feature enables customers to provide more detailed information, which is then conveyed to the dealership or repair shop using in-depth, quantitative data so issues can be resolved quickly. An industry-first process called ReScore™ enables concerned customers to increase star ratings once the issue has been resolved. Although the original low score never goes away, the new Rescore is appended to the original review so consumers can see how well the business resolves concerns when they arise. This helps drive business improvements, as well as a completely transparent process for customers. In addition to these benefits, SureCritic also makes it easy for consumers to push their reviews out to friends and families through a process called SocialEngage.

For more information on SureCritic, SocialCS, and their Customer Experience Management (CEM) solution, please visit

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Laurie Halter
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