Pet Insurance in the US Industry Market Research Report from IBISWorld Has Been Updated

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Rising costs of veterinary care and mounting consumer awareness of industry offerings have led to growth in sales of pet insurance. For this reason, industry research firm IBISWorld has updated a report on the Pet Insurance industry in its growing industry report collection.

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The trend toward more sophisticated veterinary treatments has increased the financial incentive for pet owners to take out industry coverage.

Despite accounting for only a marginal portion of the broader Property, Casualty and Direct Insurance industry, rapidly increasing consumer awareness and acceptance of industry offerings has benefited the Pet Insurance industry substantially over the five-year period. According to the latest available data from the Department of Clinical Veterinary Science and the Pet Food Institute, 30.0% of pets in Sweden and 23.0% of pets in the United Kingdom are covered by pet insurance policies. Alternatively, only 1.0% of domestic pets are insured; yet, this figure continues to rise and will provide the basis for sustained industry growth. More specifically, over the five years to 2015, industry revenue is anticipated to rise at an annualized rate of 10.9% to reach $721.0 million; this growth includes an expected 12.6% increase in revenue in 2015 alone.

According to IBISWorld Industry Analyst Stephen Hoopes, “Pet insurers largely face the same regulatory trends as their broader property and casualty counterparts, given that pets are considered property in the view of government regulators. However, pet insurance risks and trends tend to be more similar to the health insurance market.” For example, the cost of obtaining treatment in both markets has consistently increased at a faster pace than inflation. For veterinary costs in particular, expenditures have risen due to both advancements in medicine and increased utilization of care. According to industry operator Trupanion, more expensive and sophisticated treatments are gaining acceptance, including radiation therapy, CT scans, transplants and chemotherapy. “The trend toward more sophisticated veterinary treatments has increased the financial incentive for pet owners to take out industry coverage,” says Hoopes. “At the same time, extensive marketing efforts have expanded consumer awareness of pet insurance policy options.”

Over the five years to 2020, industry revenue is forecast to continue growing. Key fundamental and demographic variables underlying the industry's performance are anticipated to improve in the years ahead. For example, the number of pets is anticipated to rise, while homeownership rates are forecast to rebound from consistent decreases in recent years. Yet, the industry's market share concentration is anticipated to continue rising over the five years to 2020, as mounting consumer acceptance of industry offerings is expected to benefit well-branded insurers more than their smaller counterparts.

For more information, visit IBISWorld’s Pet Insurance in the US industry report page.

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IBISWorld industry Report Key Topics

This industry underwrites insurance policies for pets and pays veterinary costs related to illness or injury.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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