Google’s Announcement: All Businesses Must Be Mobile By Today April 21, 2015

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"RocketDriver comments on upcoming Google updates and provides solutions for businesses looking for a mobile presence."

At RocketDriver, we always stay on top of the latest developments by Google. Without question, the update on April 21 will be a total game-changer.

An upcoming algorithm update by search engine giant Google is poised to give a major boost to mobile-friendly websites. At the same time, sites that aren’t designed for mobile will see their rankings tumble effective April 21. Indeed, according to an official Google announcement on Webmaster Central in February, the search engine will officially start enforcing what it has been urging website owners to do for some time. The balance has officially tipped, and more people are accessing the Internet via mobile devices than desktop computers. Without being mobile friendly, a website might as well be invisible.

About the Algorithm Update

The upcoming update doesn’t come as a surprise. Google has been laying the foundation for this move for some time. The search engine has long admonished website owners to develop sites that are fully functional on mobile devices. While this can technically be accomplished by creating a separate mobile version of a site, Google has long recommended responsive website design instead. A responsive web design allows a site to render correctly across all devices, giving the consumer a great mobile experience while on a website.

Google doesn’t usually provide the major head’s up that it did for the upcoming update. Unlike other updates, then, site owners have no excuse for not bringing their sites up to speed before the switch. Of course, finding the time to make the necessary updates may be a challenge. RocketDriver can create a viable mobile presence for any business worldwide.

Mobile Usability is Key

Accessing a non-mobile-friendly site on a smartphone or other mobile device can be very frustrating, from slow load times to difficult-to-read text, such sites are more trouble than they’re worth. Websites that aren't mobile friendly will suffer from poor ranking. Once April 21 arrives, the damage is likely to be even worse. Google has been using mobile-friendly labels in its results pages to direct users to such sites, and Webmaster Tools has been issuing mobile usability warnings for some time. If businesses don't act quickly, their online marketing efforts are sure to be negatively impacted.

Seize Today’s Best Business Opportunity with RocketDriver

The Rocketdriver turnkey partner program enables all entrepreneurs to deliver State of The Art mobile websites and responsive websites that help drive revenue for all businesses at the lowest wholesale price in the industry. RocketDriver's mobile white label entrepreneurial program empowers entrepreneurs to take full advantage of the explosive 400 billion dollar mobile industry. Rocketdriver's one of a kind, "build a nationwide sales force feature" allows all entrepreneurs the opportunity to develop a nationwide sales force absolutely free.

The Rocketdriver partner program supplies entrepreneurs with a robust fortune 500 back office loaded with a massive marketing & video library combined with a powerful blueprint – “road map to success”,  proven sales strategy training and 100% white label mobile marketing materials to help entrepreneurs sell mobile websites in no time. The mobile site simulator, one of the most popular marketing tools for partners, gives an insight on how a website looks before mobile and after being converted to mobile. In addition to that, partners will have access to a state of there art full CRM, an email marketing suite, complete marketing website with a sales rep training portal and much more.

RocketDriver always stay's on top of the latest developments by Google. Without question, the update on April 21 will be a total game-changer. Any website that isn’t designed for mobile usability will be left in the dust. Thankfully, there’s no need to scramble around trying to create a responsive site or standalone mobile site. Instead, turn to the mobile website white label experts at RocketDriver.

The RocketDriver team with over 5 years of mobile development experience, will develop a sleek, state of the art, effective mobile site for all businesses, ensuring that no business will be left behind when Google’s big algorithm change goes into effect on April 21.

For more information please contact Tom Lombardi 212-548-4433 or

*Source Google Webmaster Central Blog - Thursday, February 26, 2015:

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Tom Lombardi
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