More Than a Third of North America’s Biggest Brands Weren’t Ready for ‘Mobilegeddon,’ Mobify Finds

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Nike, Walgreens and Macy's Among Retailers Caught Out By Google's Algorithm Change

Yesterday, Google changed its search rank algorithm to rank mobile-friendly sites higher than ones that aren’t. This change is bad news for retailers that are relying on outdated mobile tech. Mobify reviewed 1165 domains belonging to North America’s top retailers and found that:

36.1% of the websites of the top 500 retailers in North America don’t qualify as ‘mobile-friendly’ according to Google

Nike, Macy’s, Walgreens and Dell are among the retailers affected. Together they represent almost $11B in online sales

Over 90% of retail sites that don’t pass Google’s mobile-friendliness test fail because they’re simply serving their desktop site to mobile visitors or using a separate mobile site like an m-dot.

Search rankings affect traffic and this has serious implications for ecommerce revenue. Retailers who were victims of ‘Mobileggedon’ risk seeing their bottom lines suffer.

See the attached infographic with Mobify's detailed findings.


During the week of April 13 - 17, Mobify checked all 1165 of the domains belonging to the top 500 North American ecommerce retailers included on Internet Retailer’s 2014 IR 500 list against Google’s Mobile-Friendliness URL test and manually reviewed the results.

About Mobify

Mobify is a mobile shopping platform used by global brands and retailers like Crocs, Ann Taylor, Carnival Cruise Lines and Lancôme to improve customer experience and drive higher conversion rates. To learn more about Mobify, visit us at

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