The most innovative ideas are like great recipes - blending a mix of familiar and novel ingredients, sometimes in unexpected ways.
Philadelphia, PA (PRWEB) May 08, 2015
TRC, a Philadelphia based market research company specializing in conjoint analysis and new product research, announced today that their Executive Vice President, Michael Sosnowski, will be speaking at the upcoming Insight and Innovation Exchange (IIeX) Conference North America 2015. The conference is intended for market researchers who look for innovative and practical solutions that make a business impact. The two and half day ideas exchange will be held in Atlanta on June 15-17, 2015.
Michael Sosnowski's session titled "Cooking Up Innovation: Harnessing Text Mining and Semantic Networks to Generate Better Ideas" will be held on June 16th, 2015 at 9:40 a.m. In his session, attendees will learn about a new method to mine and map the semantic signature of any given topic, to use that semantic network to encourage better idea generation, and to use the relationships between words to automatically flag those ideas most likely to be thought of as innovative.
"Research has shown that the most innovative ideas are like great recipes - blending a mix of familiar and novel ingredients, sometimes in unexpected ways. Similarly, we can 'cook up' better ideation if we encourage people to consider novel terms alongside familiar ones," says Michael Sosnowski, TRC's Executive Vice President, about his session.
About TRC Market Research, a Philadelphia market research company
TRC Market Research is a product development market research firm that provides expertise in designing and implementing successful choice-related research, including product development, pricing research, discrete-choice conjoint analysis, max-diff tournament and other complex market research techniques.