Tennis Artist Baffles Novak Djokovic - HEAD Launches Trick Shot Campaign “Frame & Play”

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Just in time for the French Open, HEAD has launched Frame and Play with tennis trick artist, Stefan Bojic, who baffled HEAD pros with some challenging tennis trick shots

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Ask not what your racquet can do for you but what kind of amazing things you can do with your racquet. With the launch of their new digital campaign, HEAD introduces trick shot artist Stefan Bojic, who brings his astonishing tricks and unique skill to HEAD Pro Players and consumers around the world. In a series of videos, the trick artist playfully demonstrates how to gain more control over the racquet and improve coordination skills in a fun way, but also challenges tennis enthusiasts everywhere to join the show.

The digital campaign’s main focus lies in the talented hands and racquet frame of Stefan Bojic – and for good reason. With his 15 progressive “Frame & Play” tricks he surprises and tests HEAD Pro Players including Novak Djokovic, Maria Sharapova and Andy Murray in a number of videos. The HEAD ambassador challenges tennis enthusiasts and trick artists-to-be to follow in his footsteps. Each week, starting ahead of the French Open, HEAD will upload a new level to where consumers can watch and try to master the tricks themselves and see how well they can handle their racquet. They can also upload their own videos with #HEADFrameAndPlay on social channels and participate in a special sweepstake. Among all participants, one lucky participant will win a trip to the Barclays ATP World Tour finals and get a chance to challenge Stefan Bojic face-to-face while watching the world’s best players in the O2 arena.

A former junior national tennis champion and member of the Serbian Junior Davis Cup Team, Stefan Bojic always felt that there was more to tennis than the game offered. So when he began to play around with the racquet, ball and frame outside the tennis courts, the combination of discipline, practice and fun made him into the unique tennis artist he is today. An artist, who even manages to amaze world-class players such as Novak Djokovic.

The introductory video of the “Frame & Play” digital campaign will launch online on right in time for the 2015 French Open.

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HEAD TENNIS, a part of HEAD NV, is a global provider and marketer of premium branded tennis apparel, footwear, and equipment for athletes of all competitive levels. Since its launch in the late 1960s, when HEAD founder Howard Head first introduced the aluminum tennis racquet, the division’s key products have attained leading market positions based on sales and reputation. Many of today´s top ATP and WTA players, including Novak Djokovic, Andy Murray, Richard Gasquet, Tomas Berdych, Maria Sharapova and Sloane Stephens are part of the HEAD Tennis family. For more information, please visit:

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Katie Weaver
G&S Business Communications
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