"This approach allowed them to create a website that is incredibly responsive to our customer’s needs while maintaining the flexibility of design for future growth and marketing initiatives," said Bob Dimmitt, Senior Managing Director.
Houston, TX (PRWEB) June 03, 2015
The newly redesigned Scott-Macon Equipment website received the Gold Award of Excellence in the Websites – Marketing category at the 2015 Communicator Awards, the leading international awards program recognizing big ideas in marketing and communications.
Developed by HexaGroup, Ltd. a digital communications agency located in Houston, Texas, the website redesign features a modernized look that is simple and intuitive, while demonstrating the high quality of the Scott-Macon Equipment brand. Built for easy viewing, the site's responsive web design adapts to all device types and screen resolutions. The addition of the equipment catalog database allows users to search for available equipment and obtain detailed information, including product specifications, images, and downloadable data sheets.
Bob Dimmitt, Senior Managing Director at Scott-Macon Equipment, is proud to have smequipment.com recognized for its marketing capabilities and acknowledge the effort it took to produce such an award-winning site.
“HexaGroup invested the time to understand our company and marketing strategies as well as the dynamics and competitive landscape of our industry before we ever entered the design phase of this project," he commented. "This approach allowed them to create a website that is incredibly responsive to our customer’s needs while maintaining the flexibility of design for future growth and marketing initiatives."
Judged and overseen by the Academy of Interactive and Visual Arts (AIVA), The Communicator Awards' entries are evaluated by their distinction in creative work, and on their merits against a standard of excellence based on the 19-year history of The Communicator Awards, considering the category entered. The 2015 Communicator Awards received more than 6000 entries from ad agencies, interactive agencies, production ﬁrms, in-house creative professionals, graphic designers, design ﬁrms, and public relations ﬁrms.
About Scott-Macon Equipment
Scott-Macon is a leading distributor of Terex cranes, including rough terrain and all terrain and conventional crawler cranes, as well as boom trucks, telescopic material handlers, and aerial work platforms. It is also a leading dealer of Broderson industrial carry-deck and rough terrain cranes and Tadano/Mantis hydraulic crawler cranes. In addition, it is a dealer for component manufacturers such as Cummins, Greer, Scania, and Johnson. Last year, Scott-Macon Equipment was ranked 6th in North America in terms of rough terrain crane rental fleets. With eight offices strategically located to serve its customers across Texas, Louisiana, and Oklahoma, Scott-Macon Equipment’s outstanding service and parts teams have consistently won national recognition from the manufacturers it is proud to represent.
For additional information, please contact Robert B. Dimmitt, Senior Managing Director, Scott-Macon Equipment at 212-755-8200.
HexaGroup is an award-winning niche digital communications agency located in Houston, Texas that balances marketing and communications strategy, creative, analytics, tactical and technology expertise. Out-of-the-box creativity drives captivating design and content for websites, videos and 3D animation, while the agency’s strong Microsoft.NET practice propels software and web development offerings to new levels.