Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Progress at Caryl Communications Reflects Changes in the PR Industry and an Improving Economy
  • USA - English


News provided by

Caryl Communications, Inc.

May 29, 2015, 16:15 ET

Share this article

Share toX

Share this article

Share toX

Caryl Bixon-Gordon
Caryl Bixon-Gordon

“We are writing for, and reaching, multiple generations of readers that get their news in different ways.” - Caryl Bixon-Gordon, Caryl Communications

Post this

Paramus, NJ (PRWEB) May 29, 2015 -- Caryl Communications (Caryl), a public relations and marketing firm based in Paramus, New Jersey, has launched a new website, promoted and added staff and expanded its services, reflecting a changing industry, new technology and a wider range of client requirements. Caryl Bixon-Gordon, President, founded the firm in the 1980s as a traditional full-service agency. Caryl initially focused on the placement of news articles about clients in traditional print media and offered newsletters, community outreach programs and internal employee communications as well as events.

The agency’s operation and services have evolved over time, reflecting opportunities and technological advancements as well as cyclical industries and markets. The last recession had the most impact according to Bixon-Gordon. “Most clients stayed with us, however, some required adjusted fees and modified services to get through the toughest times,” she explained. “We offered them more options and weathered the downturn together while enhancing our services as new technologies provided new opportunities. Today, we are a stronger, multifaceted and nimble firm that continues to expand our capabilities and grow.”

Caryl uses many new technologies, catering to a news industry that has become a 24/7 business. “We are writing for, and reaching, multiple generations of readers that get their news in different ways,” she said. “As a result, we use more tactics to target broader audiences. From online news sources, to social media, email marketing and traditional print press, the content provided by Caryl has far-reaching impact for B2B and B2C communication.”

New Website Maintains Home Page News Room
While diversifying services, Caryl has always kept media at the core of its campaigns. The company launched a new website to leverage new technologies, but preserved its home page/news room. The page features articles about clients, written by the company’s writers, many of whom are former journalists. “We had our site about 10 years, which is remarkable as it was still very relevant,” she noted. “However, we updated it for today’s world; it has better navigation, stronger search engine optimization, an updated design, and it is compatible with mobile devices, which are central today in everything we do.”

Additionally, the site caters to reporters covering client industries. Since its formation, Caryl has established a strong niche in real estate, servicing commercial, residential, multi-family and retail sectors. In addition, technology, legal, financial services and health care firms have been among Caryl’s many clients as well as hospitality, food services, educational, non-profit and trade organizations.

Uptick in the Economy and New Ways of Working with Clients Spark Expanded Services
In the past six months, the economy appears to have improved according to Bixon-Gordon. “We have experienced a definite uptick in business with more inquiries, new clients and prospects than any time in the past six years,” she said. “The recession slowed the decision-making process for new business for us and for other companies and industries as well. But that seems to be changing; people are making quicker decisions, which is a great sign.”

As a result of the industry changes and economic recovery, Caryl has added new staff, restructured its departments and teams, and continues to incorporate new communication services. “Our new offerings appeal to different audiences and needs. With technological advancements, we can be more flexible in our work and get quicker results.”

Recently, the firm promoted Joia Pisani to director of digital communications and Karen Ravensbergen to account manager. The agency also hired Amanda Caruso as an account coordinator. The company’s vice president and director of client services, Evelyn Francisco has been with the firm 15 years, and many of its team members have worked with Caryl for five to 25 years. Bob Gordon is the company’s CFO and manages the finances of the business as well as internal operations, while Bixon-Gordon focuses on staff, clients and services. “Our public relations professionals work in different roles with media and keep the company going and growing.” “They are very dedicated and talented.”

Bixon-Gordon noted that the public relations industry is still largely retainer based as ongoing news and activities are integral to successful campaigns. “However, the last recession has changed what many clients want and what they will spend, so we offer more short-term project campaigns and introductory programs as well as long-term retainer relationships.” The firm has many long-term clients for 10 and 20 years.

“We have had a number of crisis communication and rush project requirements recently. Because of our experience, the tools we use today, and the multiple media outlets available, we can respond quickly. We maintain a proprietary media database with many contacts that rely on us for strong content, so we are able to impact public sentiment and educate target audiences.”

Reaching More Diverse and Broader Audiences through Content Marketing
Caryl’s core capability, writing, is in high demand as a result of content marketing. Today, when Caryl releases hard news for its clients as well as bylined and feature articles, the company is targeting wider audiences.

The same news content works in messaging for direct outreach campaigns and collateral material, and on social media including Twitter, Facebook, LinkedIn and Blogs. Perhaps most important, the agency leverages results for clients by promoting news published or posted by reputable newspapers, magazines and online services. All of the material then becomes part of a client’s marketing package and Internet profile. “Active article links have tremendous credibility; they can be shared online and go viral, so the reach of a single news piece is greater than ever,” Bixon-Gordon noted.

“Public Relations is an exciting, changing industry, and no two days are the same,” she added. “Our philosophy is to cultivate the skills and talents of our people. We are always learning and growing, and our company culture produces individuals who develop their skills, get results for clients and enjoy success. They are team players, motivated by challenges and opportunities, and they share a sense of pride and commitment in all that we accomplish together.”

##

About Caryl:
Incorporated in 1984, Caryl Communications is one of the most successful woman-owned public relations firms in the tri-state area. In addition to traditional and social media and email and digital marketing, the agency offers event planning, employee communications and full-scale marketing. Caryl has garnered numerous awards over the years from organizations such as the Public Relations Society of America, the Working Press Association of New Jersey, the National Association of Home Builders, NAIOP-NJ, and the International Association of Business Communicators. The company’s president has also been named one of the top 50 women in business by NJBiz.

Evelyn Weiss Francisco, Caryl Communications, Inc., http://caryl.com, +1 (201) 796-7788, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.