Rajan Sambandam, CRO from TRC Market Research Will Teach Marketing Research Course at Columbia University This Summer 2015 From Which Many Start-up Companies Benefit.

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Rajan Sambandam, Chief Research Officer from TRC Market Research, will teach at Columbia University this Summer Semester as an Adjunct Associate Professor of Marketing. He will teach a marketing research course from which many start-up companies benefited in the past.

Many start-up companies have benefited from the research projects conducted by class students.

Rajan Sambandam is Chief Research Officer at TRC Market Research, a firm near Philadelphia specializing in conjoint analysis and new product research. This upcoming summer semester, Rajan will continue to teach a Marketing Research course to MBA students at the Columbia University Business School as Adjunct Associate Professor of Marketing.

Rajan has two decades of experience in the market research industry across several fields including telecommunications, packaged goods, health insurance and healthcare, financial services, technology, business-to-business, and utilities. He brings invaluable knowledge, insights and his desire to innovate when solving client problems. He is especially focused on bridging the gap between academic ingenuity and practical business concerns through a variety of means such as lectures, conferences and one-on-one collaborative efforts. Recently, he had served as a Knowledge Partner to the Yale Center of Customer Insights.

The primary focus of the Marketing Research course this summer is to provide business school students with tools to undertake and critically evaluate market research projects. The course will emphasize fundamentals of research design, marketing analytics and practical considerations. Rajan Sambandam employs a hands-on approach to explore both qualitative and quantitative marketing research tools, including the use of SPSS for data analysis. During the summer semester, student groups complete an entire marketing research project, using its results to make recommendations to a real company. Many start-up companies have benefited from the research projects conducted by class students as part of their project work requirements.

About TRC Market Research, a new product development research firm
TRC Market Research is a new product research and analytics firm that pairs customized solutions with senior-level attention to help solve business problems. TRC provides expertise in designing and implementing successful brand research, pricing research, business to business market research, market segmentation and satisfaction and loyalty research.

Philadelphia-based TRC Market Research is affiliated with CASRO, ESOMAR and the American Marketing Association.

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Lenka Kolar
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