The Newport 10 Miler at Fort Adams, an Outstanding Example of Event Marketing Helping in Preservation, is Now Completely Booked for 2015

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One of the most beautiful and exciting competitive runs in the country kicks off Sunday June 7 at Historic Fort Adams. The race, now sold out with over 2,500 runners, is organized by Gray Matter Marketing and demonstrates clearly how combining great events with professional management can bring substantial income to non-profit organizations.

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Newport Ten Miler

we benefit from their experience and extensive network while retaining some control

The third annual Newport 10 Miler kicks off June 7, 2015. The event, now closed to new registration, starts outside the east wall of National Historic Landmark Fort Adams. This exciting competitive running event demonstrates the power of combining professional event management with non-profit organizations to create a public benefit – in this case, historic preservation.

The course features Newport’s scenic coastal views around the famed Ocean Drive and passes by many Bellevue Avenue mansions. The inspiring finish is truly unique as runners enter through the Fort’s north gate and complete the run inside the massive.

Matt Gray, President of Gray Matter Marketing and visionary behind the race notes, “We have a passion for creating great events and for helping community. We do this by designing events that generate income while engaging new audiences for the non-profits we assist financially. It can be a double win. ”

"This is a spectacularly beautiful and exciting event," according to Rick Nagele, Executive Director of the Fort Adams Trust. "Matt’s team brings a high level of professional event management to helping non-profits achieve their objectives through effective fundraising. They have exceeded the financial expectations they set for their event every year, and did so with minimum disruption to our normal activities.”

Many non-profits are struggling for ways to generate income. Working with professional event management firms who provide a large share of the income from the events is one very powerful way to go.

Adds Nagele, “We have event experience here at Fort Adams. To generate income for preservation we host weddings, receptions and corporate events. However, managing road races is outside our wheelhouse. By working with a firm like Gray Matter Marketing, we benefit from their experience and extensive network while retaining some control and receiving a monetary reward without financial exposure. This is huge for us. I only have great things to say about Matt and his team.”

Newport’s scenery is just perfect this time of year. It's getting green, and slightly warmer, so the spectators enjoy the race as much as the runners. “Come and enjoy one of the running events in North America,” encourages Nagele.

Parking is available at Fort Adams. Please allow ample time on race morning to park and walk to the starting area, approximately half a mile from the designated parking areas. Please follow signs and the directions of the race volunteers on where to park.

About The Fort Adams Trust

The Fort Adams Trus t is responsible for preserving, programming, and promoting the National Historic Landmarks in Fort Adams State Park, Newport, Rhode Island. The Trust, descended from the Fort Adams Foundation, accepts donations to support its preservation and programming missions.

About Newport, Rhode Island
Newport, often called the City by the Sea, is also referred to as 'New England's second global city.' In addition to the incredible historic destinations, great restaurants & shops, and unrivaled scenic beauty, there is a cosmopolitan sophistication to the City. International visitors abound and you can hear multiple languages on the streets.

About Gray Matter Marketing
Gray Matter Marketing is a full service marketing and event management agency based in Newport, Rhode Island. Founded in 2012, the company has quickly built a reputation for excellent events and creative marketing. A portion of the proceeds from each event is donated to local non-profits.

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Cara Wortley
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Fort Adams Trust
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