LISNR Second Screen Technology Wins 2015 Gold Cannes Lion for Innovation in Mobile

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Solution for Second Screen Customer Engagement Wins the Oscar for Creative Industries. Latest in a Run of Awards for the Data-Over-Audio Technology Startup.

LISNR's data-over-audio technology makes second screen experiences better for brands and consumers

LISNR data-over-audio technology for marketers wins Gold Cannes Lion

There are hundreds of startups trying to increase mobile engagement but to date brands have struggled to find the right technology infrastructure. With LISNR, the infrastructure is there – brands just have to bring their creativity."

LISNR, provider of the Smart Tones™ data-over-audio communications standard for second screen experiences, today announced that it received the Gold Cannes Lion for Innovation in Mobile at the 2015 Cannes Lions International Festival of Creativity. Considered the Oscars of the advertising industry, the Cannes Lions brings together the world’s top talents in advertising, design and related fields.

The Gold Cannes Lion is the latest in a string of recent accolades for LISNR, including being named to 2015 CNBC Disruptor 50, a collection of the 50 most innovative companies in the world, and being awarded as the “Best Content Marketing Tech Platform” in the 2015 Digiday Content Marketing Awards.

LISNR Smart Tones technology can turn any audio speaker into a beacon capable of sending video, data and messages to any digital device.

“Every brand wants a better way to engage with consumers over mobile, but to date efforts have largely been trial and error, with an emphasis on error,” said Rodney Williams, co-founder and CEO of LISNR.

“We’ve been showing the world’s top brands that we have a better way to engage, one that allows brands to be incredibly creative and innovative – not just to repackage their existing ads and promotions for a smaller screen. To receive the Cannes Lion for Innovation in Mobile reflects our success in just a couple short years.”

Smart Tones technology has many benefits over other common communications standards like Bluetooth, Beacons, Automatic Content Recognition (ACR) and Near Field Communications (NFC). Of note, Smart Tones uses far less power, requires no costly new hardware or implementations, has greater range, is completely device-agnostic and has a more favorable cost structure.

“There are hundreds of startups trying to increase mobile engagement but to date brands have struggled to find the right technology infrastructure,” added Williams. “With LISNR, the infrastructure is already there – brands just have to bring their creativity.”

In addition to helping brands with hyper-local and real-time customer engagement, LISNR Smart Tones use cases include user authentication, peer-to-peer communication and managing connected devices in the Internet of Things.


LISNR, a member of the 2015 CNBC Disruptor 50, is the award-winning, venture-backed creator of Smart Tones, a new communications standard that can send rich content over any available speaker. LISNR proprietary Smart Tones offer a number of benefits over Bluetooth, ACR, beacon and NFC communications standards, including low power consumption, device agnosticism, device pairing/synchronization and lower costs. For more information, please visit

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