Dr. Marc Williams Joins SCI and In America Sports Documentary

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The Sports Conflict Institute and In America announce Dr. Marc Williams’ involvement in a documentary for public television about conflict in sports.

Sport truly is the equalizer that brings culture and people together

An upcoming documentary for public television by the Sports Conflict Institute and In America with James Earl Jones will offer a fresh perspective on conflict in sports with guest speakers including sports culture and marketing guru Dr. Marc Williams. Williams is one of several thought leaders from around the sports industry that will discuss challenges in competitive sports and how sports can be used to make a positive impact in society. The film is being produced by In America, hosted by industry veteran James Earl Jones, and made in partnership with SCI.

Williams has helped grow three of the largest sports brands in the world: Champs Sports, Footaction, and Reebok and is one of the nation’s foremost experts on branding, sports marketing, and hip-hop culture. He is the CEO of the Striving For Excellence Leadership Academy, an empowerment program for student-athletes that encourages personal and professional development. His insights have been featured in media outlets such as Forbes, Billboard, USA Today, ESPN, and CNN. He recently received his Doctorate in Education at West Virginia University.

"I am honored and deeply humbled to be able to provide my thoughts about how sport has a tremendous impact on our society,” Williams said. “Cultural icons such as Muhammad Ali, Billie Jean King, Michael Jordan, The Williams Sisters, Magic Johnson, Tiger Woods and Jim Brown all played a tremendous role in helping to shape our society and policies that affect our culture. Sport truly is the equalizer that brings culture and people together."

The documentary will cover character and conflict issues in sports, how these issues are often addressed, and why effectively dealing with challenges in sport is a win for everyone: athletes, coaches, and fans. While incidents of negative off field behavior from athletes and coaches are nothing new, recent high profile incidents in the NFL and elsewhere make the timing of the documentary particularly relevant.

Williams is one of several guest speakers for the episode that will include thought leaders from all aspects of the sports industry, ranging from respected coaches, agents, athletes, administrators, and scholars. Guests have used their leadership both on and off the field to positively influence sports and culture.

In America specializes in producing high quality programming to public television stations nationwide on a wide range of timely, public interest topics. Episodes use key subject matter experts to illuminate the pressing issues on a variety of education, health, the environment, and business topics. Past guests include former U.S. Secretary of State Colin Powell, President George H. W. Bush, and Barbara Moser of the FBI.

The segment will be featured on public television and distributed on ESPN with an air date scheduled for the fall.

"In America" boasts award winning producers, writers, videographers, and editors with over one hundred years of cumulative production experience. With strategic partnerships across various media distribution outlets, "In America" continues to produce incredible stories featuring a wide variety of topics and personalities that serves to educate and entertain the viewing audience on the latest topics and trends impacting America. By capturing the true essence of each short form documentary, the program is able to effectively educate and communicate the most crucial stories to a wide audience- both through Public Television distribution. "In America" is hosted by industry veteran James Earl Jones.

About SCI
SCI supports competitive goals in athletics through understanding, preventing, and resolving destructive conflict both inside and outside the lines. SCI serves as a knowledge center and provides a range of services to help ensure student-athlete experience is part of a healthy university culture while optimizing performance on and off the field of play. Conflict is inevitable, but how we respond determines whether success follows or costs mount. SCI Founder Joshua Gordon has over 20 years of conflict management experience.

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