Star Fuels Selects PriceAdvantage Fuel Pricing Software to Reduce Manual Process and Execute Faster Price Changes

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Software Allows Star Fuels to Execute Faster, More Accurate Fuel Price Changes by Automating the Collection of Data and Providing Fully Automated Price Changes to the POS and Sign

PriceAdvantage Mobile Fuel Pricing Softare

We now can easily access all of the variables and data needed to execute fuel price changes quickly.

PriceAdvantage, a fuel price management software company and division of Skyline Products, announced today that Star Fuels has chosen PriceAdvantage software to automate and accelerate fuel pricing at their 65 convenience stores throughout Texas. Star Fuels selected PriceAdvantage based on the software’s ability to consolidate critical fuel pricing information including: competitor pricing, replacement costs, volume and margin trends – allowing the fuel retailer to execute faster, more informed price changes.

“The team at Star Fuels recognizes that to remain competitive, speed is of the essence,” shared Chip Stadjuhar, President and CEO of Skyline Products. “We are pleased to partner with Bob and provide a solution that gives him the data he needs, when he needs it, and the freedom to make price changes anywhere, anytime using a mobile device.”

Star Fuels selected the PriceAdvantage SaaS solution to leverage the benefits of a cloud service model including the low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits. The PriceAdvantage pre-built integrations with Star Fuels’ current multiple point-of-sale systems (Gilbarco and VeriFone) allow the chain to be up-and-running quickly.

“We now can easily access all of the variables and data needed to execute fuel price changes quickly," stated Bob Kastetter, COO at Star Fuels. “Previously, we were looking at the competitors, but needed more information on costs, replacement costs, volume sales, and other data more quickly. Using PriceAdvantage, we now have the ability to make strategic price changes two or three times a day using real-time data.”

Another Star Fuel goal was to reduce the staff time required to support the fuel pricing process. “The potential ROI is impressive,” stated Kastetter. “We anticipate returns through top line gross profit but the reduction in staff time alone will have a huge impact on my team’s productivity and bottom line goals. It will give them more time to manage other business critical duties."

About PriceAdvantage
PriceAdvantage creates Software to Fuel Your Pricing StrategyTM. Our easy-to-use, highly configurable solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation – all in just minutes. PriceAdvantage is a privately held U.S. company singularly focused on fuel pricing software. Our parent company, Skyline Products, produces software solutions and thousands of American-made gas price and transportation signs annually. Learn more at

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Allison Wroe
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