Provost Studio Helps Chicago Tribune Media Group Deliver Brands Digitally

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Chicago Magazine & RedEye Magazine Launch Webcast Studio

The Chicago Tribune Media Group (“CTMG”) has just launched a transforming webcast studio to host two very different brands.

Provost Studio designed the convertible, 150 square foot studio space. The studio will help CTMG dimensionalize both Chicago Magazine and RedEye Magazine’s brands digitally.

Two Diverse Brands Sharing One Studio

“The challenge was to design CTMG's webcast studio to project two brands with distinctly different audiences,” says Peter Provost. “And, therefore, two different aesthetic expressions of those brands.”

Conceptually, the resulting studio design is like a scenic Swiss Army knife. Provost designed the scenic elements to be interchangeable, re-configurable and adaptable. This allows the studio to convert back-and-forth from one brand to another.

The new studio’s key design features include:

  • Sliding and pivoting wall panels allow quick scene changes
  • Elements, like tables and carts, transform to reflect each brand
  • Dramatic, color-changing LED lighting
  • Large-format display monitors for brand specific dynamic media content

A Versatile Studio Requires a Dynamic Design Process

The key to the studio’s success is the flexibility of the components that create the space. Beyond the standard conceptual design services, Provost also stepped into the role of an on-air design consultant.

“Lighting and camera blocking are so integral to the design process,” Provost explains. “We are able to step in and help block shots, direct key lighting, and help with the initial rehearsals.”
This extended role helps the project team find key shots to add. They also identify scenic elements they need to alter or tweak before going live.

Chicago Scenic Studios fabricated and installed the design-build project.

Webcast Studios – A Growing Trend

The new studio is the second that CTMG has asked Provost Studio to design. In April 2014, the Tribune-owned Hoy newspaper launched its newscast with a set designed by Provost. With that success, CTMG is expanding the online presence of its other popular publications.

To serve the number of media outlets going online, a webcast studio is a smaller version of a typical broadcast studio. With the lower costs and ease of production from this smaller studio, more media companies are opting for this type of flexible space.

Provost adds, “Some large companies are using webcast studios for the dual purpose of producing in-house training programs.”

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About Provost Studio

Provost Studio, Inc. is a cross-disciplinary design firm with international reach, focused on interior architecture, broadcast studios and other branded environments. They help clients communicate their unique identity, values and culture by creating narrative-rich interior environments that engage the senses.

Founded in 2011, by architectural designer, Peter Provost, the studio has offices in Raleigh, North Carolina and New York City. Learn more about their work at

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Media Contact:
PR Coordinator, Provost Studio

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Peter Provost
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