Abacus Wealth Partners and Alan Moore Join Forces to Further Expand Access to Financial Planning

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Two leading champions of financial planning for the next generation team up to save people from their money mistakes

Abacus Wealth Partners (http://www.abacuswealth.com) and Alan Moore (http://www.alanmoorefinancial.com) have entered into an agreement to work together on an initiative to expand Abacus’s zero asset minimum, monthly subscription financial planning program, called Essential Planning. Alan will join Abacus as the Champion for NextGen and will focus on training advisors and developing new techniques and strategies for bringing financial planning to both the next generations as well as older people who haven’t built up enough assets to qualify to work with financial planners who require a high investment account minimum. Alan will also bring his clients from his RIA, Serenity Financial Consulting, to Abacus.

Alan will continue to operate the XY Planning Network independently, and Abacus will join the XY Planning Network as the first Founding Corporate Member, working with XYPN to expand their corporate membership program to bring a profitable NextGen-friendly service model to large fee-only RIAs.

Abacus has been working to democratize access to financial planning since 2003. They have consistently lowered their investment minimums every few years and expanded financial planning services for people without assets. They launched the Essential Planning program in 2014, at around the same time that XY Planning Network opened its doors. “Alan is very passionate about serving the next generation to help them build their assets and meet their goals, and Abacus will be a great place for him to experiment and expand what’s possible under a monthly retainer pricing model,” said J.D. Bruce, President of Abacus.

“While a lot of firms say they want to engage next generation clients, the majority prefer to wait until those young consumers inherit money from their parents,” said Alan Moore. He went on to note that Abacus has shown a passion for bringing financial planning to an entire generation of clients that have been completely ignored by traditional firms, and are showing that these clients can be served profitably.

“While many firms have given lip service to providing financial planning to younger clients, their business models are still focused primarily on managing assets, which simply isn’t the focal point of financial planning for young people,” said Michael Kitces, co-founder of XYPN. “The key is to build a segmented service model specifically dedicated to young people, and the financial planning issues that are relevant to them. They’re excited to grow the corporate membership program for XYPN to show more large independent RIAs how to execute this strategy and leverage their available resources.”

The mission of Abacus is to expand what’s possible with money. People have said that a low monthly retainer model for financial planning wouldn’t work. With 100 advisors as members, XYPN has proven them wrong. Now people say that only young start-up advisors can provide that service and that it doesn’t work at scale. “Now, Abacus, with Alan’s help, will prove that this kind of service is not only possible to provide at scale, but critical to improve the financial health of our clients, our communities and our nation,” concluded Mr. Bruce.


About Abacus:
For over 20 years, Abacus Wealth Partners (http://www.abacuswealth.com) has provided fee-only, comprehensive financial advice to help clients expand what’s possible with money. Abacus clients provided the seed funding for the first environmentally screened and globally diversified index funds in the industry, and have been investing in social private equity funds for over a decade. Abacus is a founding B Corp, one of the “top 250 wealth management firms in the U.S.” according to Bloomberg Wealth Manager, and one of the Inc. 5000 fastest growing companies in the U.S. for the past four years. Abacus is carbon-neutral and donates over 5% of profits to charity each year. Abacus is a registered investment advisor.

About Alan Moore:
Alan Moore, MS, CFP®, is the co-founder of the XY Planning Network and is president of Serenity Financial Consulting, a fee-only RIA and location independent financial planning firm. He is passionate about helping financial planners start and grow their own fee-only firms to serve Gen X & Gen Y clients largely ignored by traditional firms. Alan has been recognized by Investment News as a top “40 Under 40″ in financial planning, and by Wealth Management as one of “The 10 to Watch in 2015.″ Alan frequently speaks on topics related to technology, marketing, and business coaching, and has been quoted in publications including The Wall Street Journal, Forbes and The New York Times. He currently lives in Bozeman, MT, so that he can hit the slopes on powder days.

Abacus Media Contact:
J.D. Bruce
Abacus Wealth Partners
P 424 229 6740
E jdbruce(at)abacuswealth(dot)com

Alan Moore Media Contact:
Alan Moore

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J.D. Bruce, President
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