Greater Nevada Credit Union’s Member-focused Growth Strategies Featured in Callahan & Associates’ Strategy & Performance

Share Article

Greater Nevada Credit Union reveals to Callahan & Associates' quarterly publication how it achieves impressive numbers like 22 percent loan growth and 7 percent member growth while still focusing on providing member value.

Greater Nevada Credit Union, a $553 million cooperative headquartered in Carson City, Nev., is the feature story in the latest Credit Union Strategy & Performance due to its member-focused approach to producing impressive growth numbers.

The publication highlights how the credit union continues to achieve numbers like 22 percent loan growth and 7 percent member growth as of the second quarter of 2015 with innovative products and solutions that keep members top-of-mind.

An example cited in Strategy & Performance highlights the credit union’s wholly owned mortgage CUSO, Greater Nevada Mortgage, which allows the cooperative to build a healthy loan portfolio despite not employing any real estate origination or processing staff. The CUSO helps prospective home-owners who’ve weathered financial difficulties by offering products like a 5/5 adjustable-rate mortgage that features a two-year window for short sale waiting periods compared to the standard three to four years.

Another highlight is Greater Nevada Credit Union’s approach to member business loan growth, which is up 145 percent year-over-year as of second quarter 2015. In the feature, this long term success is credited to developing holistic service relationships that include deposits, lending, cash management, remote deposit capture, and merchant services.

Strategy & Performance also delves into the credit union’s use of online banking and outbound call centers, the options it offers in terms of checking accounts, and its focus on community service.

For more information on Greater Nevada Credit Union’s success strategies featured in Strategy & Performance, please contact Callahan & Associates at 800-446-7453.

Credit Union Strategy & Performance is a quarterly publication from Callahan & Associates that helps credit unions improve their performance by offering data analysis and actionable industry case studies.

Callahan & Associates is dedicated to helping the credit union industry thrive. Our team of experts provides leading research, analytics, networking, and consulting solutions. More than 4,000 credit unions and industry suppliers rely on us for the latest data, actionable insights, and benchmarking tools to develop their competitive advantages and achieve their strategic goals. Our 30-year history has enabled us to build an unparalleled knowledge transfer consortium that connects the industry’s best minds. To learn how you can join Callahan’s network, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Salvador Lopez
Callahan & Associates
+1 (202) 223-3920
Email >
Visit website